In today’s highly competitive business era, making a website load as fast as possible should be the topmost priority of all website designers and webmasters as people across the globe always seem to be in a hurry while accessing the web. Furthermore, the loading speed becomes an even more critical aspect of a Digital Marketing Strategy when it comes to the mobile version of your website. Mobile users usually have very little patience for the websites that take forever to load. Therefore, you must step up your mobile website loading speed to engage your customers for long enough, drive online conversions, and generate more leads.
Here are some tips and ways of making your mobile website load faster:
1- MINIMIZE YOUR REDIRECTS
Redirects tend to slow down the website as the server takes some time to find and then display the original page requested by the user after clicking on the original link, where it doesn’t reside anymore. The extra seconds, in this case, can affect your bounce rate. So, if you want to keep your visitors engaged, then keep your redirects down.
2- OPT FOR COMPRESSED IMAGES
On most of the web pages, images usually take the longest to load. However, they are relatively easy to optimize. Reviewing the images on your website and removing the ones you don’t need can prove to be beneficial. To increase the speed, you must use compressed images and further scale them for mobile. You can use image optimization plugins like Imagify to reduce the overall image size without compromising on the quality.
3- USE A SIMPLIFIED WEB DESIGN
Websites designed with all the bells and whistles appear to be way more attractive. However, the amount of coding that goes in the creation of such websites makes them heavier and way slower. Therefore, the website design must be simple yet tasteful for making your website load faster in mobile and lighter in weight. You can even hire the Web Development Services to excel in this field.
4- AVOID USING CUSTOM FONTS
5- ACTIVATE GOOGLE AMP
To make your website’s pages look terrific and load up real fast at the same time, you must activate Google’s Accelerated Mobile Pages (AMP). Regardless of the distribution platform or device, AMP incorporates ultra-minimalistic HTML for speeding up the loading time of the content on your website on a mobile.
6- REDUCE YOUR SIGNUP STEPS
Usually, a typical signup process for a website consists of somewhere around six to seven steps. For speeding things up, you can cut the steps down to three or four. The coding that you’ll get rid of in this way shall significantly make your page lighter and load faster.
7- MINIFY YOUR CODE
As your website is a result of tons of coding, there shall always be some characters and elements that are probably unnecessary or redundant. Therefore, you must minify your website’s code by removing such elements and make your website load faster effectively.
8- PERFORM YOUR MOBILE SEO WELL
Google’s Mobile-First Index predominantly uses the mobile version of the websites as the basis for Google’s indexing, rankings, and search listings. That should light a fire within all the website owners and designers who either don’t have the mobile versions of their websites or have them but perform poorly on smartphones and other handheld devices. The Mobile-First Index motivates the webmasters to make their mobile websites load faster as page speed is one of the most significant factors of Mobile SEO. Therefore, optimize your mobile website by doing all that it requires to increase its speed.