In today’s fast-paced world, the value of blogging is something almost every other organization or company is embracing for several years now. Business companies and organizations are well-aware of the fact that SEO-friendly blog posts hold immense potential for promoting brand loyalty, enhancing Online Reputation Management (ORM), and accommodating a variety of Digital Marketing Strategies. However, the problem here lies in the fact that very few companies and organizations can run and manage their blog posts efficiently. So, let’s make ourselves familiar with the ways of coming up with SEO-friendly and growth-driven blog posts, intended to attract better leads by converting organic traffic as part of a robust and well-planned SEO Strategy.
Make Sure Your Blog Posts Are Accessible Through the Site Navigation
Blog posts live in various places; however, in many cases, companies spending an enormous amount of money on building a customized website later realize that blogs can’t live on their platform due to the coding that went behind it. In such a situation, the companies will have to get a subdomain to host blog posts, or have another website for blogs that links to their business website. For achieving the best SEO results, SEO-friendly blog posts must exist on the main website navigation on top. While trying to identify topics and content, many search engines, like Google, go through the website’s navigation and consider and examine its content corresponding to the URL structure, image ALTs, structured data, H tags, amongst several other factors. Besides, having a link to the blog posts on the homepage and the blog page existing on the same platform, increase the likelihood of the users clicking and interacting with the content significantly, and improve both organic ranking and domain authority.
Let Your Blog Posts Speak To Your Ideal Customers
Instead of writing blog posts around high-search volume keywords, you need to focus on your target market for achieving a higher conversion rate and securing top rankings. It involves conducting comprehensive research for developing buyer personas covering the representation of actual customers, including their education background, family status, income level, interests, likes, dislikes, and other personal points.
For gathering data to build buyer personas, you can interview your sales department and learn about various things, including which products serve as the best solutions to the customers’ needs, and what products do they ultimately buy. Furthermore, you can also use and implement social listening technology, to find out how people engage in the content related to your brand or business, and determine which blog posts get the maximum number of likes, comments, and shares. Preparing questionnaires and carrying out surveys are other popular methods of data acquisition for building buyer personas.
Choose the Perfect Blog Structure and Relevant Keywords
After making yourselves familiar with your buyers along with what motivates them through the entire purchasing process, it’s time for you to choose your blog’s structure and keywords strategically. Although most of the SEO Services focus more on keywords with high search volume, SEO-friendly blog posts should try to make topic-based keywords as the core of their search terms, to generate more and better sales.
Don’t Forget To Add a Call-to-Action (CTA) At the End of Every Blog Post
You can never expect people or customers to visit your site navigation after spending more than 5 minutes reading a blog post, finding their suitable product, and making a purchase. In today’s era, instant gratification is the need of the hour. Therefore, it has become imperative to create an attractive and well-branded CTA that would take the users to a simplified one-page checkout with the exclusive and immediate access to the featured products and services, along with the other similar ones. Additionally, it is necessary to ensure that the marketing automation system, capturing lead information and emails, is in place, for nurturing your customers back into the sales funnel and to their shopping cart.
Go Ahead With Using the Cluster Model
A blog cluster model refers to writing a couple of blog posts addressing to each buyer persona. Within each cluster, all the blog posts have a different title, address to specific query or question, and link to another blog post with similar and relevant content. The cluster model is quite efficient in boosting conversion rates and attracting organic traffic as it structures content and provides relevant information as per the topic specified by the user in just a few clicks.