Without any second thoughts, coming up with brilliant blogs is a central element of every other Content Marketing Strategy. However, there are indeed a few blogging errors that you should make sure to avoid for moving towards the ultimate path of success.
Blogging is a critical aspect of Digital Marketing nowadays. Authoritative and attractive blog posts with good SEO, compelling images and videos, and high-quality content that are capable of appealing right to the heart of the needs and wants of your target audience can undoubtedly go a long way to turning them into your customers.
What blogging can effectively do is build up awareness of you and your business firm, capture the attention of your potential customers, enhance the process of lead generation, and boost your organic ranking on search engines. Each of these aspects forms a crucial part of your overall Digital Marketing Strategy. Moreover, blogging holds immense potential in supporting other measures, including the use of PPC, Email Marketing, and social media posts. However, it is imperative to make a point of the fact that there is a way to go about blogging by avoiding a few errors, which are as follows:
1. Forgetting about your target audience
It is a matter of fact that yes – ideal blog posts should pay due attention to your buyer persona, which includes various aspects such as demographics like age, location, and gender, situations like income, career, and marital status, and most importantly, the needs and demands of your target audience. However, without any doubt, bloggers quite often lose sight of such aspects. They may be writing something exceedingly stylish or entertaining, but at the same time, fail miserably in communicating with their target audience. Also, in some scenarios, not identifying the correct buyer persona, results in the blog not reaching the right targets. All this implies that a great deal of effort could end up getting wasted and providing no fruitful outcomes.
2. Sacrificing quality for quantity
Blogging a lot, to a great extent, can prove to be exceedingly beneficial for your business; however, there is a way to go about it. The right way incorporates ensuring that you produce high-quality and engaging content from time-to-time and eventually build up your authority on search engines. Where bloggers usually go wrong in this situation is by thinking that the solution lies in writing and posting as many blogs as they can in a specific week. Doing the same results in sacrificing quality for quantity, which is of no use because if a blog is not compelling and unattractive, then it will not gain readership, and further potentially lower your authority on search engines. Sometimes, as the widely known saying goes, “less is more.”
3. Not having an adequate schedule
The most effective way of making sure that you are creating the right amount of content, along with posting at the right time is to have an adequate schedule in place. What you can proactively do is draw up a calendar, no matter on a weekly or monthly basis, and plan what and when you are going to write. It will make your content regular in all aspects and make sure that your blogging fits well with the rest of your digital marketing schedule. Also, you will be able to come up with a series of blog posts by focusing on a theme and subsequently maintaining the readers’ interest. You can keep track of what you are writing and avoid duplicating topics and concepts in the future. Remember, by not having an adequate schedule – you will end up writing in an unplanned and haphazard manner that shall undermine your entire digital marketing strategy. Furthermore, your target audience will have no clue as to when your next blog might appear.
4. Neglecting backlinks
SEO is essential to blogging, and many bloggers across the world have realized the same as well. They know that it is imperative to include relevant keywords, high-quality images, and informative videos in their blogs for ensuring the highest possible ranking. However, there’s one aspect that fails to get their required attention, which is the use of backlinks. Good backlinks refer to the hyperlinks in a blog post that add value for the readers by further connecting them to the information provided by the outside sources. Ideally, the backlinks should be authoritative and reliable, and from the websites that generate a lot of traffic, along with hundreds of thousands of hits. On the other hand, including poor-quality backlinks with low traffic and lack of reliability won’t offer any good.
5. Failing to update blogs
As a blogger, you must keep in mind that there is a dire need to avoid broken backlinks and update your already existing blogs often. Besides, you can alter bits of the content to bring them up to date and include new information that is relevant and useful. At times, people don’t realize the fact that their content stays on their business website or mobile app permanently. By making your content go stale in place of refreshing and updating it, you will ultimately lose all the benefits that you could have otherwise extracted from it. Hence, it is essential to keep track of your already existing blogs and look after them as required.