Without any second thoughts, Content Marketing is indeed a highly-effective strategy for Digital Marketing as any business out there can use it to reach out to the intended customers. With high-quality and compelling content, you can reach out to millions of potential customers on various digital networks and grab their attention. As per various surveys conducted, in the last 12 months, a lot of business owners and digital marketers have increased the amount they spend on content creation and promotion. However, it is a matter of fact that yes – not all companies across the globe can go ahead with increasing their budget to compete, and if you are in a similar situation, then read the tips given below to maximize opportunities with a shoestring budget in hand.
1. Have a Resource Hub on your Website
A resource hub or center refers to a content hub, which is a kind of a blog section, but you can give it any name. For instance – most of the IT companies nowadays include an ‘Insights’ section on their website. Various other businesses, such as Red Bull, have quite a few segments on their website dedicated to different topics and concepts like skateboarding, skiing, BMX, to name a few. Adding a resource hub to your website is convenient and doesn’t cost much as well. For content creation, you can either hire dedicated content writers or collaborate with a Digital Marketing Agency. What needs your utmost attention is using an efficient Content Management System (CMS) like Drupal or WordPress. Additionally, you must put in sincere efforts to conduct adequate keyword research for coming across what people are searching for corresponding to your brand and its services and products. Online tools like AnswerThePublic and Google Keyword Planner can help you immensely in finding relevant keywords.
2. Pay Attention to Topics and Concepts that Matter
With a lack of focus, you will end up depleting your entire content marketing budget. Therefore, you should always select the topics you pursue and post blogs or articles on topics that your target audience cares about and shall look forward to reading. For the same, you can start by following and observing relevant industry influencers and your competitors to monitor the type of content they share. You can effectively use Q&A platforms like Yahoo Answers and Quora for finding the questions that seem to be in high-demand by entering the keywords that best suit your business. Furthermore, you can also use your followers as a source for content ideas.
3. Focus on Repurposing Content
If you want to cut down on the monetary cost and the time spent in creating content, you can efficiently repurpose your already existing assets. For instance, you can expand your blogs and articles in creating short and engaging posts for social media networks, including Facebook and Instagram. Furthermore, you can also transform the content into different formats, be it in the form of a PowerPoint presentation, a video, or an infographic. Remember, repurposing content from time-to-time shall keep you within your content marketing budget at all times.
4. Make an Email List
With content marketing, you might attract your potential customers, but whether they will turn up to you or not is still not clear. For the same, you need to create an email list as millions of users around the world do spend some time every day checking their emails. You can use emails for reconnecting with prospects that may have otherwise forgotten about your brand. All you need to do is think of emails as your chance to win customers and drive more sales with no additional or little cost. For instance – with 5,000 email subscribers, boosting a specific blog post or article can become a lot more convenient. Also, as time shall pass, you will require less of content marketing budget, provided you keep building an email subscriber list.
Some business companies and organizations decide to eliminate content marketing from their overall Digital Marketing Strategy due to the issues of budgeting, which is quite understandable. There are circumstances when you need to choose between doing what you want and “keeping the lights on.” But, one can never deny the fact that content marketing is a critical aspect of every other business in the present highly competitive environment, and going cheap isn’t a good idea. As you are communicating with your target audience, the impression of your brand and business is what matters the most. Therefore, finding ways of working within the allotted content marketing budget is essential, instead of doing away with content marketing altogether. You can start a resource hub and build an email list at affordable costs. Furthermore, focusing on your relevant industry topics and repurposing content regularly can help you in making the most of your budget. Lastly, make sure you deliver high-quality content to achieve the best results.