In the present fast-paced society, the long-reigning king desktop is no longer in a position of authority or dominance as the mobile era has now ushered. In 2019, the global mobile population was 3.7 billion, and according to various reports and surveys conducted by Mobile App Marketing experts, the same is all set to reach the 4 billion watermarks this year. It is a matter of fact that yes – the mobile app market is growing exponentially nowadays, as a result of which, brands and businesses are facing a dilemma corresponding to whether they should use a mobile app or website, as their prime platform for launching and running the operations. Without any second thoughts, businesses with ample funds can invest in both the options; however, for most of the companies and organizations out there, committing their resources to one of the two options makes more sense. The decision depends highly on several factors, including desired features, budget constraints, and target audience. Then again, there are indeed multiple good reasons to pick mobile apps over mobile websites as your platform of choice, which are as follows:
In 2019, the total number of app downloads was sky-rocketing at 197 billion. Furthermore, modern users across the globe run whopping nine apps on average every single day and spend somewhere around 90% of their total mobile time using those apps. Without any doubt, these figures convey a lot about the immense potential that the mobile apps hold in becoming the ultimate channel for customer acquisition and driving revenue. To keep it straightforward, people prefer downloading apps and utilizing them as they are way more convenient. One can never deny the fact that websites, too, are brilliant tools for spreading the initial awareness and increasing engagement levels; however, they usually fall short at the later stages, where apps, on the other hand, keep proving their worth by offering better retention rates.
One of the most terrific reasons explaining why there is a need to opt for mobile apps lies in the fact that the web can never match their personalization potential. Mobiles apps can effectively use the smartphone’s native features and functionalities for providing a faster, more customized, and highly intuitive user experience (UX). What the apps do is they draw data on the users’ location, habits, usage patterns, and interests, to name a few. Additionally, they are also well-versed with tracking and analyzing user behavior, which is indeed pivotal to supplying the users with recommendations and custom updates. Most of the mobile apps nowadays enable users to set their preferences at an initial level itself and then gain further access to customized content.
Fostering such a splendid experience usually tends to strengthen app revenue streams. In today’s digital age, there is indeed a plethora of free mobile apps available. They cost nothing to download and are still proving to be successful money-making machines. The overwhelming financial performance of mobile apps is because of product quality and sophisticated monetization tactics. Undoubtedly, mobile apps have no shortage of opportunities to re-engage users, and they do it at the right moment too. With UA campaigns, actionable ads, and compelling promotional videos, you can make your mobile app leads towards the ultimate path of success and generate a decent ROI.
A Robust E-Commerce Tool
When we talk about the e-commerce sector, mobile apps are replacing mobile websites, as they are proving to be exceedingly superior corresponding to closing deals with the target audience, and pushing them quickly towards the purchase funnel. As per various reports, mobile apps have three times higher conversion rates than mobile websites and desktop as they are capable of saving user data, which, in turn, skips the need to fill out the credentials every time before making a purchase. The in-app environment allows fast-loading times, along with one-click checkouts.
Excellent Communication Platform
While keeping aside other things, it is imperative to consider the fact that mobile apps offer convenient and much simpler communication. By integrating user-friendly features, such as push and in-app messages, mobile apps enable brands and businesses to interact with their target audience instantly, that too, in a less intrusive manner.
When we talk about bringing multimedia to users, websites have a few limitations, which is not the case with mobile apps as they capable of utilizing a device’s native features, including contact list, camera, GPS, compass, and so on. All these features do help significantly in making the whole mobile app experience way more interactive and fun. Therefore, we can admit the fact that mobile apps indeed reduce the time and effort required to perform the tasks.
One of the prime differences between a mobile website and a mobile app corresponds to the ability of the latter to work offline. Although most of the products do require the need to have an active internet connection, the basic features and content usually still function without it. Consider the example of banking apps in this scenario that perform installment and tax calculations in the offline mode. It implies the fact that brands can undoubtedly deliver more value to their customers at any given point in time. Also, the ever-present app icons efficiently keep the brands on the top of a user’s mind, and an app is always present on the screen whenever a person requires using it.