Without any second thoughts, every other visitor that you get to your website is another opportunity for conversion, and Content Marketing is indeed an effective conversion tactic. It helps you significantly in both engaging and informing your target audience, along with building strong and long-term relationships through valuable, relevant, and useful content. The problem in such cases is that no matter how well-researched or captivating your content is, it won’t offer you any good if you can’t get it in front of your potential customers. That’s where the role of content promotion comes in. By promoting every piece of content related to your business online, you can efficiently expand your brand’s reach and get it in front of more people. The more are the people who read and engage with your content – the more are the opportunities for you to turn a visitor into a customer. Every content promotion strategy has three objectives, namely, building brand awareness, engaging visitors, and acquiring new leads. But, content promotion is not at all an easy job as the content marketers have to put in the same amount of effort for promoting their content as they did while writing it down. So, let us now make ourselves familiar with the top content promotion tactics that you can implement as a part of your overall Content Marketing Strategy for improving your brand’s online reach and visibility.
1- USE MULTIPLE SOCIAL MEDIA CHANNELS TO SHARE YOUR CONTENT
Sharing content across multiple social media channels is hands down the most effective and widely-used way of promoting your content and increasing your brand’s reach. Depending on the number of followers you have on each channel, sharing your content on different social media platforms allows you to reach out to hundreds or thousands of people. Hence, it is essential to have a significant fan following, which may take some time but is undoubtedly worth the effort. At first, you should connect with every customer, and then invite the visitors and new leads through emails to follow you on social media and your website. Besides, it is also necessary to make sure that every piece of content that you post is relevant, engaging, and valuable in all aspects.
2- START GUEST POSTING ON AN ONLINE PUBLICATION OR A RELEVANT BLOG
Guest posting is another brilliant tactic of getting your content in front of your target audience as it involves writing for a specific industry or a community blog. By sharing your content on such blog platforms, you will have the opportunity of reaching out to a whole new group of people whom you may not have had access to ever before. You should begin by finding the blog platforms for which you wish to write. Also, there is a dire need to look beyond just the number of readers that is a smaller and niche publication with fewer readers. These readers can turn out to be more valuable for your business if they are relevant to your target market. After you have found the platform where you would like to guest post, you must take into consideration the requirements for writing a post and begin pitching topics. Once your content is published, it will be visible to a new audience that too within your target market, who may, in turn, share your content on their social media accounts.
3- MAKE IT CONVENIENT AND EASY FOR THE READERS TO SHARE YOUR CONTENT
When it comes to promoting your content, you must make it as easy as possible for the readers to share your content by strategically adding buttons for the same. By incorporating social media share buttons, you can take the simple route of allowing your readers to share the entire content with their friends, family, and colleagues on various social media channels like Facebook, Instagram, and Twitter, to name a few. You can also include buttons like ‘Click to Tweet’ for specifically allowing the users to take the content on their Twitter accounts and ‘Pin It’ for enabling the readers to share the infographics and visuals with their followers by pinning the same to their Pinterest boards.
4- SEND FRESH PIECES OF CONTENT TO YOUR EMAIL SUBSCRIBERS
One of the most effective and popular ways of content promotion online is via Email Marketing. Whether you send an email newsletter containing updates about your brand, a new blog post, or a specific piece of content for a targeted email campaign, emails hold immense potential for sharing and promoting your content among your clients and potential customers across the globe. The most prominent benefit that comes with email marketing is the response rate as emails tend to have pretty higher click-through or response rates in contrast to other strategies of Digital Marketing. It is a matter of fact that yes – people check their emails quite often in a single day, due to which, you can ensure that the right audience reads your content.
5- TRY TO CONNECT WITH OTHERS WHO HAVE SHARED SIMILAR PIECE OF CONTENT
In the present digital age, you can never expect your target audience to come straight away to you. Doing a little research work and building long-term relationships with the right people are the two things that have the utmost importance. Hence, it is imperative to connect with the people who are from your industry and have brands like yours to build your audience even further. For instance, there are a lot of Twitter users nowadays who share the latest industry trends in the form of news articles and blog posts with their followers regularly. By connecting with these users, you can increase your following and promote the content in places that matter the most.