With a new decade, there are also new Content Marketing trends that hold immense potential for changing content creation for all the businesses out there. Moreover, content marketing is not the only thing that is consistently evolving and continuously changing as people across the globe are changing too. Without any second thoughts, the demands and requirements of your target audience are changing with time as a result of which you need to keep up with what they want and further create and distribute engaging content accordingly. So, let us now make ourselves familiar with the top content marketing trends that every business needs to know about in 2020.
1.Videos and Live-Streaming
One can never deny the fact that videos and live-streaming have successfully gained immense popularity over quite some time now – thanks to well-known social media platforms like YouTube, TikTok, and Twitch. Also, undoubtedly, it is going to get bigger and better in 2020. As per various reports and surveys conducted, somewhere around 54% of the customers and users around the world prefer getting video content from the brands and businesses they support. Therefore, if you are looking forward to connecting and engaging with your potential customers in 2020 via content marketing, then it’s high time you start incorporating more compelling videos in your overall Content Marketing Strategy.
Additionally, videos and live-streaming are not only limited to YouTube, Twitch, and TikTok – you can make the most out of them on multiple other social media networks as well, including LinkedIn, Instagram, Facebook, and even on your business website. Without any second thoughts, one of the most effective and convenient ways of trying out the live-streaming trend is via Instagram Live and Facebook Live options. What you can efficiently do is hold a live Q&A for your business and interact with your ideal audience in real-time.
2. Content Optimization for Voice Search
With the rise of smartphones and AI-powered assistants such as Siri and Alexa in the present digital age, the extensive use of voice search is skyrocketing. According to many Digital Marketing experts, the global market for voice search devices has grown exponentially over the last few years. It means that an increasing number of individuals are gradually shifting from typing a search query to performing a voice search. Moreover, the text we type in a search query is, in essence, a lot more different from the way we would speak to a digital assistant, for instance – we would ask, “What’s the weather in India today?”, instead of typing “Weather India.”
Therefore, there is a dire requirement for brands and businesses to optimize their content for voice search as soon as possible. Content Marketers need to pay due attention to anticipating the questions their target audience would look forward to asking conversationally and then come up with content, including long-tail keywords accordingly.
3. Augmented-Reality Powered Visuals
Without any doubt, online users love Augmented Reality (AR) lenses and filters offered by various social media platforms like Snapchat. With such filters and lenses, users can give a twist to their look by adding a puppy dog nose, ears, and tongue to their face or placing a floral crown on the top of their head. Not only this, there are a lot more AR lenses and filters as well, which the users can play around for creating fun visual content. Moreover, Snapchat provides users with the ability to create customized lenses and filters too. Hence, you can also make use of branded lenses and filters to promote your business and its offerings on social media platforms. Besides, it would be wise to admit the fact that 2020 holds a lot more for AR-powered visuals.
4. Conversational Marketing
In today’s era, an increasing number of businesses are realizing the fact that the fastest way of moving the customers through their marketing funnels is with the use of one-on-one conversations. That’s why it is needless to say that conversational marketing shall prove to be an exceedingly notable content marketing trend in 2020. With personal or one-on-one conversations with your target audience, your business can learn a lot about them and create an enhanced buying experience by coming up with relevant, useful, and informative marketing messages and content in the future. At present, conversational marketing is available in various forms, such as Facebook Messenger Marketing, Email Marketing, chatbots, customer success programs, live customer support, and so on. Also, with advances in AI technology, chatbots are going to improve to a great extent when it comes to having life-like conversations with the customers. So, if you are looking forward to keeping up with your competitors in the industry along with learning more about your target audience at the same time, then you should step up your conversational marketing game in 2020.
5. Dynamic Content Delivery
It is a matter of fact that yes – we all have probably heard a lot about personalization and its utmost importance in the field of digital marketing. Customers usually expect to receive emails and exclusive offers personalized as per their specific requirements. However, in 2020, customers would want next-level personalization in the form of dynamic content. Also widely-known as adaptive content, dynamic content is web content, which further changes as per the user’s behavior, interests, preferences, and demographics. For instance, the content present on a particular website can change as per the location of the user. With personalization, your business can deliver engaging and useful content to your audience. But with dynamic content, your business can also offer them with the exact content that shall further influence them to proceed towards the next step in the buying process.