In the present digital age, where online competition is at its peak, and individuals across the globe are launching their websites every other day, it is high time you rethink your overall Content Marketing Strategy and invest in Search Engine Optimization (SEO) techniques. You need to ensure that your SEO strategy is in place, and your website does meet the specific requirements set up by several search engines, including Google. Also, there is a need to identify the SEO trends on the horizon to update your website accordingly and make sure that your target audience can easily find you in the search engine results page. So, let us now dive into the top 10 SEO trends for 2020 that you need to know.
1- PAY ATTENTION TO FEATURED SNIPPETS
In the last few years, Google has evolved to a great extent for delivering a better and enhanced search experience to the users, for instance, through featured snippets. Usually appearing above the #1 (number 1) organic result, the featured snippets are more commonly referred to as the “Position 0.”
For extracting the advantage of the featured snippets and driving more clicks to your website, all you need to do is provide clear and concise answers to the commonly or frequently asked questions on your website. Also, you need to keep in mind that Google indeed has a way of determining the quality of the featured snippets and then positions them at the top accordingly. Undoubtedly, featured snippets represent an excellent opportunity for the content writers by providing them the ability to generate qualified leads and more organic traffic even if they aren’t ranking at the top.
2- WORK WITH INFLUENCERS
Almost every other person nowadays is looking forward to coming across relevant information with authentic reviews, which has given rise to a brand new concept of marketing, known as Influencer Marketing. Individuals are more likely to connect to a well-known and respected person, due to which business owners and digital marketers are day-by-day increasing their investment in influencer marketing. Hiring or collaborating with influencers can help your business significantly in amplifying your content reach, improving brand awareness, bringing in even more traffic to your website, generating better leads, and building valuable backlinks. Additionally, it is imperative to make a point of the fact that you must hire the influencers who are relevant to your industry and have a well-established digital presence.
3- OPTIMIZE YOUR WEBSITE FOR VOICE SEARCH
When there were no innovative smartphones, every other person used to type into the search engine boxes for their search queries. With the continuously increasing use of mobile devices in the present era, voice search has become quite prominent among online users. Moreover, these searches can now also be performed on home voice assistants, including Samsung smart TV, Amazon echo, etc. By optimizing your website for voice search, you can effectively generate more traffic and make your business stand out in the current search engines.
4- CREATE HIGH-QUALITY CONTENT
Creating high-quality and engaging content is, without any doubt, an essential element of every other effective SEO Strategy. As users want helpful and relevant content, business owners must ensure that the content available on their website or mobile app follows a logical structure that makes it easy to read and navigate. Furthermore, they must also realize people want informative and educational content in easy to digest forms, including compelling videos, blog posts, infographics, etc.
5- COME UP WITH COMPELLING VIDEOS
The way voice searches have gained immense popularity nowadays – online videos are also exponentially on the rise. As per various reports, nearly six out of every ten people prefer watching online videos for entertainment or academic purposes instead of reading lengthy content. Hence, creating online videos should be on the radar for every other business out there. For attracting many users, it is imperative to make sure that the video is dynamic in all aspects and includes the relevant keywords. Also, for reaching out to your target audience effectively, you must optimize your videos for the search users.
6- PROVIDE A SECURE BROWSING EXPERIENCE
Although user safety doesn’t seem to do much with SEO, it is still crucial to the website user experience. If users feel unsafe while visiting a particular webpage, they are most likely to leave that page in no time. Moreover, if they come across a “Not Secure” warning appearing at the top of a webpage, then also they shall leave that page quickly. Consequently, high bounce rates could harm the position of your website in the organic search listing. Hence, business owners need to enable HTTPS protocol for giving users a secure connection that is not only encrypted but also authenticated. By implementing HTTPS, you can also experience a minor SEO boost and protect the privacy of your users.
7- MOVE TOWARDS INCORPORATING ARTIFICIAL INTELLIGENCE
One can never deny the fact that Artificial Intelligence (AI) has extended its application in a wide variety of industries today for providing a unique and customized experience to the users. Additionally, many search engines like Google are also using AI to deliver better and enhanced search results to the users. Without going into the cumbersome technical aspects, AI holds immense potential for progressively making everything valuable on the Internet. Hence, business firms and organizations must move towards incorporating this technology as soon as possible.
8- FOCUS ON CONTENT LENGTH
Various studies have shown that articles or blog posts with more than 1500 word count usually tend to attract more users than the ones with fewer words. However, having a higher word count is not enough as the content must also be rich enough and comprehensive to answer all the user queries and address their concerns. Ideally, there is a need to publish high-quality content consistently for making your website stay fresh and active in the eyes of Google and its ranking algorithm.
9- USE OTHER SEARCH ENGINES
Presently, Google is undoubtedly the best search engine that we have as it keeps updating its platform for improving the user experience. Although it is quite unlikely for Google to lose its popularity, there are a few other search engines available as well, like Amazon, Bing, and YouTube, that optimize the content based on their standards. Therefore, you can go ahead with having a decent ranking on these platforms too.
10- OWN A MOBILE VERSION OF YOUR WEBSITE
A website not having its mobile version has high chances of losing most of its users in the next few years as mobile web pages shall get even more popular in 2020. As every other person owns a smartphone nowadays, it is essential to ensure that you optimize your pages for the mobile devices and consequently keep up with your competitors. Also, the higher you rank in the Google mobile page index, the more prominent shall your page be.