For making your readers happy and achieving high ranks in the search engines, creating and coming up with high-quality content in your overall Content Marketing Strategy is indeed a crucial aspect, which needs your utmost attention. However, it is a matter of fact that yes – consistently running a blog with high-quality and valuable content might sometimes become a difficult job as the entire process is both resource and time-consuming. In this particular scenario, you can go ahead with efficiently getting the best out of the content that you have already worked on to save your efforts. Quite often, you may not feel like reinventing the wheel every single time for creating a new piece of content. So, all that you need to do is repurpose the content (finding new and fresh ways of recycling your existing content) that you already have. It will help you in extending the reach of your blog and discovering new ways of reaching out to your potential customers. So, here’s a list of the best ways to repurpose your content.
1- Convert your Old Blog Posts into Guides
2- Update your Old Blog Posts with Latest Information
3- Come up with New Blog Posts from Spinoffs
4- Transform the Content into a Slide Deck Presentation
5- Turn the Already Existing Content into Compelling Videos
6- Build an Infographic Using your Old Content
7- Use your Interviews to Form an Expert Advice Ebook
8- Share your Best Pieces of Content via a Newsletter
9- Take your Visual Content to Pinterest
10- Break up Long Blogs into a Series of Shorter Blog Posts
1- Convert your Old Blog Posts into Guides
Once you have written compelling blog posts on a specific topic or industry, what you can do is repackage those blog posts into a fresh new guide for your users and target audience. For instance – in the past, you may have written blogs on how to use hashtags on Instagram, how to increase your brand’s visibility on Instagram, and how to effectively use Instagram stories for attracting your potential customers. You can take all these blog posts and turn them into something like “The Ultimate Guide to Instagram Perfection,” which you can, in turn, use in your Email Marketing campaigns for generating leads and driving more sales. Without any second thoughts, you would never want your blog posts to become lost and forgotten; so, recycle those posts for making them immortal.
2- Update your Old Blog Posts with Latest Information
Depending on how old your blogs are, you may even feel like updating them a little and giving a shiny new coat to make them grab the users’ attention at all times. Therefore, there is a dire need to get a clear and concise view of the reality so that you can efficiently update your old blog posts with newfound knowledge. It is not only about recycling, but it also refers to bringing back things into relevance with a fresh look at them. Also, updating your old blog posts is a terrific Search Engine Optimization (SEO) tactic, which further holds immense potential for enhancing your brand’s online visibility to a great extent.
3- Come up with New Blog Posts from Spinoffs
If you have tackled a specific subject, it doesn’t imply that it is a done deal. As innovation and creativity are rife in every other field, you can write down a follow-up article or blog posts corresponding to something that might be relevant, useful, and engaging in all aspects. If a particular thing has changed in the industry or there are new and better ways of doing something, you can effectively seize the opportunity, incorporate the same in your Content Marketing efforts, and expand your article pool.
4- Transform the Content into a Slide Deck Presentation
Turning your content into a slide deck presentation and then uploading it on professional content sharing platforms like SlideShare can prove to be exceedingly beneficial for your brand and its business. The perfection of such presentations with illustrations, charts, and glorious graphs shall never go wasted, and you will end up having a brand new piece of fresh content that you barely had to work for or put in much effort. Make sure that you edit the presentation for your target audience and embed the same on your website as well after uploading it on SlideShare or any other similar platform.
5- Turn the Already Existing Content into Compelling Videos
One can never deny the fact that our present culture prefers watching videos instead of reading textual content. It is quite evident not only from the number of videos uploaded on video-sharing platforms like YouTube every day but also the immense potential that videos hold for attracting the target audience. A video is something that instantly catches your eye, as a result of which, you always end up watching it till the last. That’s where the ultimate advantage of turning textual content in the form of a blog post or article into a video lies.
6- Build an Infographic Using your Old Content
Coming up with a stunning infographic can prove to be a little challenging as it requires to show all the relevant information without any redundant data, make sense, and have scientific validity while being original, attractive, and good-looking. Also, you don’t require starting from scratch as all you have to do is use your old pieces of content and build a well-crafted infographic that will be liked, commented, and shared by the viewers. Nowadays, there are plenty of tools and templates available online, including Canva and Visme, which you can effectively use for this purpose.
7- Use your Interviews to Form an Expert Advice Ebook
Interviews are indeed a popular and widely-used form of content for blog posts. They are quite convenient to conduct and edit, and usually prove to be successful in gaining the right attention. Hence, you can repackage such interviews in the form of an expert advice ebook and give them a fresh look. Remember that all you are doing is taking the same content but changing the medium. There’s no issue in it – there are many individuals who prefer ebooks as they can download them and then read them anytime. Moreover, your brand new expert advice ebook may, in turn, get the attention of those who couldn’t go through the interview series before.
8- Share your Best Pieces of Content via a Newsletter
Most of the people across the globe think that newsletters are a thing of the past; however, this isn’t the case as it seems that they are all set to make a comeback. With relevant content and attractive design, you can make an email newsletter that people would end up reading. For getting more users to your website, you can send friendly newsletters showcasing your best blog posts of a particular week to your subscribers.
9- Take your Visual Content to Pinterest
You might have a lot of image-heavy blog posts on your website. You can make the most of such posts by repurposing the images that they contain on Pinterest. For instance, if you have a blog post on the best brand logos in the world, then you can upload pins of those logos, and even create an entirely new Pinterest board dedicated to only those logos. These pins can drive referral traffic to your blog posts and further add a new segment of traffic to your website.
10- Break up Long Blogs into a Series of Shorter Blog Posts
By doing a little bit of research and analysis, you can efficiently break down long blog posts or articles into a series of shorter blog posts to make them more attractive and engaging. In this way, you will have material for more than one update, which shall further help you significantly in winning the appreciation of your readers. Also, people usually don’t prefer to read lengthy blog posts and articles; so, overall, it is worth the effort.