For achieving top search engine rankings and offering a seamless brand experience to your customers, it is imperative to know and understand how a website performs and is optimized. Without any second thoughts, Search Engine Optimization (SEO) is indeed one of the most significant Digital Marketing techniques, which, however, takes the longest to master. Therefore, whether you have to audit your website, perform keyword research, or see how well the website ranks on Google, you must always use the best SEO tools. Undoubtedly, there is a garden of SEO tools in the present era, and they even seem to overlap a lot. So, let us now make ourselves familiar with the top SEO tools that marketers and business owners will need in 2020 to optimize their website and organic search presence.
It is one of the most widely-used and recommended SaaS-based SEO tools, using which you can check all top ranking keywords, backlink profiles, domain rankings, and a lot more. It has all the exclusive features and functionalities that a brand and its business need in their SEO journey. Ahrefs’ ‘Site Audit’ is also another unique feature, which provides the fastest way of finding the SEO concerns on a website. It provides the best possible suggestions for improving your website’s overall SEO.
As an SEO marketing tool, SEMrush helps the marketers and business owners in a variety of digital marketing activities such as full SEO audit, comprehensive keyword research, Social Media Marketing research, backlink analysis, Pay-per-Click (PPC) advertising campaign research, amongst many others. Even the experts in this field have also recommended the use of this tool.
Google Search Console
It is a free tool by the search engine giant Google. With a collection of tools, Google Search Console effectively monitors the performance of your website in the Google search index. It gives clear and concise information about various aspects, including search traffic, search appearance, technical issues, backlinks, average ranking position, etc.
For business owners and digital marketers, Google Analytics is, without any doubt, a gold mine of data. Specifically designed to capture as much data as possible from your website, it has various sections and sub-sections, which help you in understanding your website’s performance. It categorizes the data into several different categories, including behavior, acquisition, conversions, and so on.
It is a terrific SEO tool offering great insights into a website. It shows the traffic overview of your competitors in the market and gives statistical details such as the total number of visits, bounce rate, average visit duration, etc. Additionally, it also displays the country-wise traffic generated, top-ranking organic keywords, traffic sources, and top referral sites.
As a comprehensive web-based SEO tool, Moz Pro has several distinctive functionalities for optimizing your posts and recommending specific improvements. Link Explorer, Open Site Explorer, and Keyword Explorer are some of the unique features of this tool. Based on the target keywords of your brand and its business, Moz Pro suggests the modification of a few aspects and also gives a score.
With multiple features, Mangools is another widely-known SEO tool. It has a plethora of SEO options for different purposes, specified below:
- KWFinder – for keyword research
- SERPWatcher – for rank tracking
- SERPCheaker – for SERP analysis
- SiteProfiler – for website analysis
- LinkMiner – for backlink analysis
While focusing on simplicity, this tool gives topmost priority to user experience, functionality, and design.
If your business is running on WordPress based website, then Yoast SEO is the best SEO plugin you will ever require. By having more than 5 million active installations, this tool handles all the SEO related work and gives useful suggestions. It is exceedingly helpful in on-page SEO and offers assistance in adding titles, Meta descriptions, etc.
It is one of the most popular SEO tools by the expert in this field, Neil Patel. You can enter a specific keyword on the search bar and get insights on various aspects, including domain score, monthly organic traffic generated, top-ranking pages, social share count, the total number of backlinks, and so on. Using this tool, you can also come across the backlink opportunities by analyzing your competitors’ URLs.
As a content idea generation and keyword research tool, AnswerThePublic has been available for a long time now; however, most of the people are still not aware of it. It sorts the keywords in four different formats, namely questions, comparisons, prepositions, and alphabetical order. With this tool, you can understand what your potential customers are searching for and direct them to your website through engaging content and well-crafted ads.