Being one of the most effective ways of driving high-intent traffic, PPC, or Pay-per-Click Advertising holds immense potential in increasing the sales and revenue of your business. Unlike Search Engine Optimization (SEO), PPC allows the marketing experts, business owners, and individuals to market and promote their products and services more precisely. It is a matter of fact that yes; the more you target your potential customers, the more are the leads generated. However, the only problem with PPC is that it’s highly competitive, and not following the right strategies and tips would result in you spending a lot of money without getting to experience any favorable results. If your business or brand is still using the traditional PPC strategies and techniques, then it’s high time you upgrade to the latest ones. You must implement the ongoing Digital Marketing and PPC trends to stay on top since Google and other platforms, keep bringing the most recent updates to their ads. So, let’s make ourselves familiar with the current PPC trends and strategies to follow for a successful campaign.
For quite a while now, the number of mobile searches is growing at an impeccable rate. Therefore, it has become essential for businesses and brands to customize the mobile ad experience for getting the best results. People who tend to ignore mobile as an advertising medium are undoubtedly wasting their marketing budget and are losing a sufficiently great opportunity of reaching out to their potential customers. You should start by evaluating the mobile traffic of a specific keyword in your PPC campaign and then craft your PPC Marketing Strategy.
WRITE FOR YOUR AUDIENCE NOT KEYWORDS
When it comes to advertising on search engines, keywords have always been a primary feature. However, most of the marketers nowadays focus only on the keywords and not on the needs and requirements of their potential customers or target audience. The marketers should realize that a successful marketing campaign involves creating a list of different audience types for coming up with more personalized ads.
OPT FOR VIDEO MARKETING
Adding videos to your marketing campaigns holds immense potential in improving social engagement and increasing the placement of the ads on the search engine results page. Moreover, if you don’t wish to spend money on Video Marketing, you can opt for video-sharing platforms like YouTube to reach your target audience. Such advertising platforms can prove to be beneficial when you are running a little low on budget, and your niche is highly competitive.
Focusing on the overall ROI of a marketing campaign is required; however, creating brand loyalty and urgency for a product are also equally important. Businesses must consider building a brand rather than just increasing their sales and revenue. Although the marketing strategies and tactics shall keep coming and going, building a loyal fan base for your business or its brand will help you survive the present digitally transformed society for an extended period.
Remarketing refers to a type of advertisement showing ads to only those users who have visited a particular website or webpage before. It helps in increasing the overall conversion rate and generating leads as the already existing users are more familiar with a brand as compared to the new visitors. However, most of the customers are smart enough and aware of the entire process of remarketing that the companies use. Hence, business owners and marketing experts need to be more creative and adopt a unique approach for remarketing.
USE AUTOMATION ALONG WITH HUMAN INTELLIGENCE
In today’s fast-paced economy, automation is not the future anymore as it is already beginning to make inroads into the PPC ads and campaigns. When it comes to automation, the search engines today have made several significant improvements. For instance, Google is placing personalized ads depending on various factors, including likes, dislikes, online activity of a user, etc. As automation has a hold on repetitive tasks such as reporting, tracking, bid management, the marketers must pay attention to what counts, i.e., their customers. They should also know when to utilize the benefits of automation and when to ignore them during the stages that require creativity like strategizing campaigns or creating an advertisement.
PREPARE FOR VOICE SEARCH
As per various reports and surveys conducted, the use of voice search is increasing at a high pace, and by the end of 2020, approximately 50% of the search will be via voice. Moreover, there also has been significant growth in the number of voice-based applications or devices like Siri, Alexa, and Google Home. As the queries of voice searches aren’t the same as those of regular searches, the marketers need to optimize their voice search campaign using the right way.