PPC Advertising – How to Use Google Ads for Driving More Traffic?

PPC Advertising

Nowadays, Google Ads is undoubtedly becoming an increasingly popular advertising option among businesses across various industries, with somewhere around 246 million unique visitors, 3.5 billion daily-based interactions, and an ROI of 700% approximately. Without any second thoughts, Google is indeed the most prevalent search engine today, which makes it a highly efficient platform for reaching out to the target audience (wide and varied). Its diverse features make it a perfect fit for every other business model. Therefore, it would be wise to admit that every business in the present highly competitive environment can lead towards the ultimate path of success using Google Ads.

Before making ourselves familiar with how to get started with Google Ads, let us first find out a few benefits that Google Ads can offer a business.

    1. Google Ads hold immense potential for boosting website traffic and increasing customer interaction, be it via your website or in-store visits or over the phone.
    2. It drives improved and qualified traffic to your business as and when the users search for services or products similar to the ones that you offer.
    3. It customizes the ads as per your resources and budget. Brands and business owners can decide to stay within a monthly budget and pause spending whenever required.
    4. It strategically displays your ad in the search engine results pages at the exact moment when your potential customers are searching for services and products similar to yours.
    5. It helps significantly in reaching out to a much larger audience as compared to the other search engines out there.
    6. With the help of analytics feature, it generates helpful insights, which shall further help you in evaluating your overall performance and improve upon the same.

Achieve Success Using Relevant Keywords

Like the other imperative elements of Digital Marketing, Pay-per-Click (PPC) Google Ads, depends heavily on the use of keywords. Every keyword that you use gets a Quality Score (the rating that Google gives to the quality and relevance of both the keywords used and the PPC ad in general), which shall affect how well your ad performs and how much you pay for every click generated.

In essence, relevant and focused keywords make sure that your PPC ad is applicable in all aspects and, therefore, gets seen by the right audience at the right time. There is a dire need to conduct adequate research for coming across new, appropriate, engaging, and strong keywords. Also, it is of utmost importance to first understand your customers well and know what they are searching for to have a pretty better insight on how to reach out to them successfully. With the help of various free tools available online, including Keyword Planner, Moz, and Ubbersuggest, you can find user-friendly keywords and give a brilliant start to your advertising and Digital Marketing Strategy.

It is highly advisable to make your brand and its business stick around a maximum limit of 15 keywords. It will help your ad to perform well and stay on track. If you use a bunch of varied keywords, then your business won’t capture much of the right audience. You shall also be prompted to use negative keywords (the keywords that you don’t want to display your PPC ad for), which, in turn, is an efficient way of keeping your ad in line with your marketing and business goals.

When individuals across the globe go to Google, they are looking for something in particular, like a service or a product. They have an intent, which they make clear and concise with the help of their search terms. So, what Google does is, it serves the users with the exact ads that they are looking forward to seeing. That’s why Google Ads are so exceedingly powerful and considered as the most profitable type of search engine marketing.

Top Tips for Setting your PPC Google Ad

Setting up your PPC Google Ad is a relatively convenient and easy process. The platform itself keeps guiding you at every stage of the setup process and offers advice at all times. However, there are indeed a few extra things as well that you need to keep in mind and take care of for optimizing your ads to perform in the best possible manner.

1- Research Well

Before getting started, you need to answer a few questions, like who you are competing with, how much your competitors are spending, what your goals are, and how much you are willing to spend. So, prepare accordingly to understand your market and target audience.

2- Create Captivating Ad Copy

You should always put in sincere efforts to test out a few different versions of copy for ensuring that it is relevant to your target audience and super engaging in all aspects. It will help you in achieving a pretty higher click-through rate and improving the Quality Score.

3- Optimize your Landing Page for Conversions

By including eye-catching headlines, compelling content, to the point call-to-action buttons, and simple navigation, you can optimize your landing page for conversions. To be specific, all you require to do is make the user experience as smooth as possible.

4- Connect Google Analytics to your Google Ad

Linking Google Analytics (Google’s web analytics service for tracking and reporting website traffic) shall make it quite convenient for you to track, analyze, and report the progress of your PPC campaign.

5- Focus on your Conversion Rate

If your ad is getting a lot of clicks but not leading to any conversion, it may be because it is not engaging the right audience. Therefore, you should make changes and experiment with the content and keywords from time-to-time for driving traffic and improving the ROI.


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