With the convenience and ease that mobile apps bring in for social media, they have indeed become a great way of managing Social Media Marketing campaigns. Instead of making you sit in front of the desktops, mobile apps for social media management offer a faster and robust way of updating your social media accounts and tracking results. As most of the customers and users across the globe stay active on social media platforms, mobile apps for social media management can prove to be exceedingly beneficial for brands and businesses. They hold immense potential for improving the overall efficiency of your business by letting you stay in control of various social media platforms that you might be using. With these apps, you can stay involved with your target audience and keep your Digital Marketing and social media marketing strategies updated. So, let’s make ourselves familiar with some of the must use mobile apps for social media management and marketing:
1. Facebook Pages Manager
Like a knight in shining armor, Facebook Pages Manager has made it extremely simple for the page administrators to post the content on their pages. The app has an appearance quite similar to the regular mobile app of Facebook and allows the business owners and marketers to manage and update pages with more ease. On the main page itself, you can get the insights on your pages, see the list of pages that you are managing, control the privacy and account settings, and take a look at the page administrators to find out which pages they have access to and which ones they don’t. By using this app, you can like, comment, and share the content that you have posted on your pages, as well as see the number of people who have either viewed your content or are talking about it. Such kind of metrics view can provide you with an opportunity of tracking the performance of your content even at the time when you are away from your desktop. Facebook Pages Manager is free of charge and is available for both Android and iOS devices.
As an innovative and new app, DrumUp allows brands and businesses to discover and schedule content for Twitter and Facebook pages, that too, with an easy to use interface. All that you require to do is input themes that you would like to track, and the app shall create a personalized content stream linked to your account on social media, using which you can readily share your posts within a single click. The tool enables you to schedule your posts for a specific day or time with an extended facility of scheduling fully customized posts and editing posts. With DrumUp, businesses can manage their multiple social media accounts from a single platform. The most ultimate feature of this app is the high-quality recommendations resulting from a simple yet innovative discovery engine in the background that makes thematic sense of the input entered by the user and implements machine learning algorithms to offer content suggestions. Without any second thoughts, DrumUp is a complete time-saver, especially for the businesses that find it arduous to come across relevant content and post it on their social media pages regularly. Presently, DrumUp is free of charge and is available only for Android devices.
Almost every other social media expert or Content Marketing professional loves using Everypost, which allows you to post on various popular and widely used social media platforms like Twitter, Facebook, and LinkedIn. Moreover, the app automatically shortens the content to make it appear relevant, complete, and engaging. With the ability to customize your content as per the desired social media network, Everypost also allows you to schedule your posts and post them at a preferred time. However, there is one drawback, and that is the absence of the analytics feature, as a result of which, you can’t track how the performance of your posts. Nevertheless, the app has well-defined functionality if you opt for its paid service and is available for both iOS and Android devices.
For Twitter users, Plume is a superb app and is also more user-friendly than the real Twitter app. What sets Plume apart is its customization and appearance. You can easily access the Home and Timeline tabs directly from the main screen. Plume displays everything in three columns, and you can personalize them based on the tabs you would like to view in the app. On the Home page, you can find tweets and come across what is trending. The Timeline view enables you to view your regular Twitter feed with additional options such as marking the tweet as spam, copying it to the clipboard, or muting it. Furthermore, with Plume, you can set up multiple Twitter accounts at a time and manage all the profiles conveniently. However, you will have to switch accounts to find out which account you are using. At present, the app is available at no cost only for Android devices.
The ultimate secret of posting compelling content lies in creating different forms of content from time to time. Instead of posting only the text-based content, you can go ahead with videos, images, and infographics as well. Over is the app that you can use to turn the boring images into something extraordinarily amazing, capable of speaking out to your target audience. You can also add customized designs, text, and unique artwork to your images and experiment with them using an endless list of editing tools like rotating, cropping, stretching, resizing, fading, and a lot more. The app’s user interface is fast and responsive, which allows you to edit images in a couple of minutes and share them via text, emails, or social media posts. By letting you explore your creative side, Over helps you in designing beautiful and attractive images that can tell engaging stories. It is a paid app and is available for iOS and Android devices.