What Is A Mobile Friendly Website And Why Is It Important For Your Business?

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A Mobile-friendly Website & Its Importance

With the advent of blooming digitalization, mobile technology is playing an instrumental role in fabricating a new digital era to live in. Nowadays, the majority of the population has access to a smartphone or a tablet. Since the last decade, this number is burgeoning rapidly than ever before.

Looking at the current scenario, an exclusively designed website is a must for all types and sizes of business models. A website with better speed and creative design gives a splendid user experience to keep the visitors and customers glued to their website. Therefore, this results in higher lead generation and increases the credibility of the business and website and adds more value to your brand engagement. There are many businesses that are presently racing to make their website mobile friendly, but there are so many who haven’t switched yet,  and you might be thinking how much a mobile-friendly website is really important to your business. Read below to learn more.

At Kerda Softech, our professionals decipher the significance of having a mobile-friendly website for any kind of business.

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WHAT IS A MOBILE FRIENDLY WEBSITE? 

A mobile-friendly website is one that functions great on any smart device, like a tablet or a smartphone. According to a report, about 90% of mobile users say that easy access and navigation of a website is important for them. This means that a visitor may leave a website if he did not get what they are searching for. A mobile-friendly website must be designed and coded for smooth interaction with a device, which means;

  • Easy to read the content without squinting.
  • Uncomplicated navigation to links and buttons.
  • Pleasant and enjoyable for the users.

While there are many types of mobile website alternatives available to choose from, but responsive websites are the most mobile-friendly choices, as they show the content across all kinds of devices which is aesthetically gratifying and comfortable to read.

WHY A MOBILE FRIENDLY WEBSITE IS IMPORTANT TO BUSINESS? 

Just possessing a website does not optimize it for a smartphone or a tablet. It needs more effort for website designing, the reasons are as follows:

1. GOOGLE  GIVES PRIORITY  TO MOBILE-FRIENDLY WEBSITES

A mobile-friendly website is indispensable to get high Google rankings as it gives more priority to these websites, those which are not mobile friendly and optimized will miss in search engine results. The Google algorithm changes have tweaked the way Google displays the mobile search engine results.

2. REFINED USER EXPERIENCES

In contemporary times, an internet user cares only about the real information he is looking for, but equally for the website experience too. As the mobile screen size is quite small, users are generally attracted to the website which is more appealing and offers better digestive sections, while dodging the websites with pathetic layouts.

3. QUICK PAGE LOADING SPEED

One of the most important features a user looks is the page loading speed. Many times, a website that is not optimized for smartphones or tablets will load slowly, while the mobile-friendly website will load swiftly. It is because a responsive website’s code design enables the website more compatible and congenial for the end users.

4. BOOSTS CREDIBILITY AND PLAUSIBILITY

It enhances the credibility and plausibility among the clients and the competitors in the pertaining industry. A mobile-friendly website acts as a more authenticate source to a user, as he gets a more pleasant experience while searching for any product, service or information.

5. GRAVITATES MORE CLIENTS

If a client is searching for something on your website, he will not want to settle for anything less than extraordinary and intuitive experience. Only a happy customer will visit your website again in the future and will do a word of mouth, as opposed to a sad customer.

6. TO KEEP THE BUSINESS AHEAD OF THE CURVE

The online digital world is infamous for rapidly and drastically changing updates that catapult the website off track and punctuate the business flow. A responsive website secures the business from search engines continuously up graduating the latest mobile trends.

 7. DO IT FOR GOOGLE

According to Google Webmasters, a website must be as per the Google recommendation. As per Google, mobile is extremely crucial for a website to be evident to the browser as everyone finds mobile pretty convenient to do any web search rather than using their personal computers for the same purpose.

8. Favorable FOR REPUTATION

It is propitious, not only for online business reputation but for offline too. It is sheer gullibility to expect that a client forgets the website which caters the bad or good experience to him.

9. MAKE  THE BUSINESS  CURRENT AND  APROPOS

No matter how good are the products and services you are offering to your customers, but if the website is not mobile friendly, it will turn out highly obnoxious to your business in turning off the clients. Make your website modern and apropos to allure more customers to your website.

10. AMELIORATE YOUR BOTTOM LINE

In a case study for a shoe company “offspring” reveals that responsive and mobile-friendly websites boost their search engine rankings by 77.59% and the mobile conversion rate by 15.19%.

By adopting and applying a large search bar and “sticky” header,  to make the website more convenient for a smartphone or a tablet, thus retaining the clients for longer durations and triggering more leads.

 SEO AND MOBILE-FRIENDLINESS

Mobile usability is the third most vital of all reasons looked by Google while determining the website ranking on the search engine ranking. Google made it clear in November 2016 that it will crawl the mobile version of the website before the desktop version. And it will take the ranking signals from the mobile version of the website, not from the desktop version, which would undoubtedly influence search engine ranking.

In the lighting fast-changing digital world, any website which is not mobile friendly is not capable of furnishing pleasant and intuitive user experience.  With the continually changing marketing dynamics, a mobile-friendly website will always stand out from those websites, which are not yet designed as mobile-friendly. So it is time to make your website mobile-friendly before you are too late in making your business more successful to scale new heights and providing enticing user experience while surfing through your website.

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