In today’s highly competitive business environment and fast-paced world, when you hear people talking about the ongoing Search Engine Optimization (SEO) content, there’s a good chance of them discussing blogs. Without any second thoughts, blog posts form such a fundamental part of every Digital Marketing Strategy that they are scarcely worth disputing. Although there are plenty of reasons for the same, the most crucial one comes out to be SEO. Many search engines like Google prefer and like websites, which update their content regularly, and blogs are indeed the most effective platform for doing so. However, Beyond blog posts, there are several other opportunities as well for writing engaging cif your entire SEO Strategy focuses only on the blog posts, then you are missing out on some equally beneficial options.ontent that will offer your readers value and help significantly in driving leads, improving online visibility, and enhancing brand awareness. So, let’s make ourselves familiar with these other opportunities you might want to consider.
1- Long/Lengthy Articles
Many SEO and Content Marketing Strategies once assumed that any piece of content longer than 500 words can never grab the readers’ attention and was bound to fail, as the Internet and the online world are all about condensed information; the quicker it can be read, the better shall be the results. However, for quite a while now, profound Digital Marketers and experts, are slowly realizing that long-form content holds potential in ranking remarkably well, and people wish to read such content posts as well. One can never deny the fact that longer-form articles have an obvious SEO benefit associated with them – more words, i.e., more opportunities to use relevant keywords. Furthermore, Google also likes to rank long-form content higher as such articles are informative, useful, and drive more value. Therefore, it will be right to say that content, that has taken time to be well-researched and detailed has more chances of finding the answers that a reader may be looking for, than a little general article, consisting of 300 words.
2- Landing Pages
Landing pages or the self-contained entry points into your business website are optimized as per the specific search terms, which the users shall land on from the search engine results page before being directed to any other page of your website. Undoubtedly, landing pages are an essential part of any SEO strategy as they allow the business owners and marketers to dedicate an entire page to a particular search term, which shall further increase their chances of ranking even higher. The fact that a landing page is slightly removed from the other part of a website means the owner has the power to control how and where the user visits a website. As the readers usually don’t spend much time on landing pages, it is highly advisable to keep the content short, crisp, and to the point.
3- The Beginner’s Guide or How-To Guide
Blog posts have a way of keeping a website updated and coming up with an engaging series of specially designed ‘in the moment’ content. Quite often, they focus on a specific part of a company or industry. The issue that arises in such cases is that while spending all the time focusing on the small picture, you miss the bigger picture. For talking about the most crucial aspects of the subjects you deal with or cater to, you must consider creating a beginner’s guide or how-to guide. Besides, the guide doesn’t specifically have to focus on your products, or services, instead it should demonstrate your expertise in one way or the other. It will also help you in including a range of different keywords to boost your SEO Ranking and generating a high number of internal links to the guide.
Almost every other industry in the business world uses a lot of jargon or words, which are difficult for readers and users to understand. To a great extent, everyone loves a glossary or dictionary as it provides a quick way to scroll through, solve the queries of the readers, and increase opportunities for internal linking. Therefore, it is imperative to create a glossary and include a variety of relevant keywords to save the efforts that go behind redefining concepts and words for every time you use them in the future.
Keeping your content relevant, fresh, and updated in all aspects is indeed the most critical part of a Content Marketing and SEO Strategy that shall lead a business towards the ultimate path of success and growth. Although regular blog posts are the cornerstone of every SEO Content Strategy, it is necessary not to make a habit of writing ‘just another blog post.’