Irrespective of what others say, email subject lines do serve as a first and quite often the last impression as well. Most of the people around the globe judge emails by their subject lines. Although they may seem to be a small part of an email, they are indeed a marketer’s ticket for outshining other messages in a crowded inbox. After all, the best email in the world is also worthless if it never gets opened. Therefore, it is imperative to make sure that your email subject lines are short, descriptive, and give the recipient a strong reason to explore your message further.
A few tried-and-true ideas and tips to boost your emails’ engagement and jazz up the email subject lines are as follows:
1- Keep them Sweet and Short
Email subject lines are more likely to cut off if they are way too long, specifically on mobile devices. According to many reports and surveys conducted, up to 77% of emails are opened on smartphones. Therefore, it is highly advisable to use email subject lines with fewer than 50 characters to make sure that people receiving your emails go through the entire subject line. You must remove all the frivolous details along with the words that matter less.
2- Don’t Make any Fake Promises
Email subject lines make a promise to the recipients regarding what you will deliver in the message. So, it is imperative to ensure that you stick to your words and not try to get your emails opened by making or committing any fake promises. It will not only irk your audience but shall also make them lose trust in your brand. Consequently, you will end up having a low open rate and an even high unsubscribe rate.
3- Use Clear and Concise Language
People nowadays go through their inboxes quickly. So, the more clear and concise your email subject lines are the better results you will achieve. It is always a lot better to be on point rather than using anything too complicated. While selecting a concise subject line, you need to understand first how your message will benefit the recipients. For instance, “Increase your online conversion rates by 50%” is without any doubt more appealing than “How to increase online conversion rates.”
4- Go for Personalization Tokens
As no two email subscribers are the same, using personalization tokens, such as the name or location in the email subject line, add a feeling of rapport. A few personalized touches in your subject lines can make your recipients think that you know much more about them than just their email addresses. Moreover, using words like ‘you’ and ‘your’ also sound like you are addressing your clients directly.
5- Choose the Right Time
Choosing the right time and subject lines before sending an email can make a massive difference in the open and click-through rate (CTR). For instance – sending emails with subject lines like “Uh-oh, your prescription is expiring,” increases the chances of the email getting opened.
6- Make your Customers Feel Special
The art of exclusivity is a powerful tool. A sense of belonging helps in building loyalty and compels the customers and clients to convert better on your emails. Always remember, the right phrasing can make your recipients feel way more special, with its effect being even more magical. A few ideas for phrasing the subject-lines are as follows:
- “You are cordially invited.”
- “An exclusive offer for you.”
- “For our beloved clients only.”
- “Private Invite!”
- “My gift to you.”
- Use Data and Numbers
A lot of businesses usually send emails with vague statements in their subject lines. Using numbers and data in the subject lines is indeed a brilliant way to get your emails noticed by the clients. You should always look forward to demonstrating a straightforward and clear message about your exclusive offers and set the right expectations. For instance, you can use statements like, “Join the event with 1000 others” as a part of your effective email marketing strategy.
7- Never Overuse Exclamation Marks or Use All Caps
A subject line that says, “UP TO 50% OFF, ONLY FOR TODAY!!!!” isn’t going to get your email opened at all. It is a matter of fact that yes; people don’t like to be yelled at, and using a lot of caps or exclamation marks can prove to be annoying. According to various reports, 85% of the email recipients prefer an all lower case subject line. Therefore, instead of using disruptive tactics, try to establish relevancy, and personalize your emails by opting for a catchy and concise language.