In today’s highly competitive working environment, all business owners concentrate on getting more traffic on their websites. Whether the prime purpose of your website is to attract people to come to your store or drive them towards your services and products offered online, you must ensure that your website is not only aesthetically pleasing but also SEO-friendly at the same time. The issue here is that it is somehow arduous to have one in place without the other. Therefore, it is necessary to optimize the coding put into the web design so that the business looks incredible, and there is a positive impact on the traffic generated as well.
REASONS WHY WEBSITE DESIGN IS AS IMPORTANT AS SEO
Having a beautiful website with extraordinary features and layout would, without any second thoughts, make a business look professional and help in impressing the target audience to a great extent. A business that has put in a lot of time, effort, and money in developing its website, gives topmost priority to the customers. With terrific website design, businesses can ensure that people incline to stay around for a little longer on their websites, which would, in turn, reflect on their bounce rates. Besides, it is also essential to make a point of the fact that the customers do pay attention to coding optimization and the keywords included in the design. Hence, we can say that bespoke design service with user-friendly Search Engine Optimization (SEO) is a win-win situation for every business. So, let’s find out a few ways of making your website emerge as a winner by showing up higher on search rankings:
The Need for a Mobile-friendly Website
Since 2017, Google has started indexing mobile sites first instead of the desktop version of a website. As per the various reports and surveys conducted by Digital Marketing experts, 70% of the traffic generated comes via smartphones, and the percentage is here to increase with time. If you wish to optimize your site while designing or redesigning for Google, you need to invest some extra time and effort working on its mobile version. You must focus on all the aspects ranging from the images used on the website to how responsive the text is. For ensuring that you get all the elements right, design your site carefully for the smartphones and mobile devices, which shall ultimately make your SEO better too.
A User-friendly Website is Google-friendly
Consider a situation where a user comes to your website, browses or searches for something and then eventually leaves without taking any action – you might call it a lost sale and Google refers to it as a bounce. Hence, you must always ensure that your website design is both clear and easy to navigate so that the users can find what they are looking for within a few clicks. With an intuitive, responsive, and user-friendly design, you will attract more traffic, engagement, and backlinks. We can now conclude by saying that website design and SEO aren’t two separate things; if you are combining and implementing them in the right manner, you will deliver a good user experience and observe an increase in the rankings.
Slow and Steady Doesn’t Always Emerge as the Winner
A good website design should load quickly and cleanly at all times. By keeping your design simple and your pages clear of clutter, you can improve the page speed efficiently. Also, it is highly advisable to use the correct format and compression on images and optimize the code effectively. Remember that a cleaner website and speedy pages result in a happy customer.
Good Content Implies Good SEO
Is the content on your website intuitive, relevant, concise, and to the point in all aspects? If not, then it’s high time you have a clear content structure along with the right keywords in place and pages that are easy to follow. Moreover, if your content addresses the common user queries and frequently asked questions, Google shall make your website rank higher and may even take you to the coveted position of #1 ranking.