LOCAL SEO
Locals SEO is vital for a small business operating on a regional and local level. Unlike national SEO which concentrates on ranking across the country, it focuses on prioritizing the SERPs in a particular region.
In short, local SEO strategies depend upon the brand marketing, promotions, and services to local audience and clients.
Local SEO optimization means an increase in website traffic, conversions, and leads by strategizing the content as per local clients. By optimizing the local SEO, you can reduce the popularity of big brands. These brands regularly optimize the relevant broad keywords and depend mostly upon their brand name.
According to Review Trackers’ study, 2017, local SEO generates 35% of the total search engine traffic. Also, it is highly significant for a business who doesn’t want to lose a large amount of web traffic.
WAYS TO IMPROVE YOUR LOCAL SEO ARE AS FOLLOWS:
CREATE AND OPTIMISE GOOGLE BUSINESS ACCOUNT
First of all, claim and set up the business on free Google My Business account. This account creates your identity on a search engine and shows business on Google Maps. Not only this, Google also defines the legitimacy of the business and positions the website in Google’s search valuable sidebar space.
FOLLOW THE STEPS MENTIONED BELOW FOR OPTIMISING YOUR GOOGLE MY BUSINESS ACCOUNT
- In the first place, verify the listing.
- Next, give the correct and latest information.
- Mention your logo, working hours, payment method, all the information related to product and services with many images.
- Subsequently, ask your clients to write about your business product and services.
- Answer sincerely to client’s reviews and queries.
- Finally, create the content on your business account along with Google Posts.
REGULAR REVIEWS FROM THE SATISFIED CLIENTS
To increase the base of local clients, you should get more glowing reviews from satisfied clients. According to Bright Local’s 2017, Local Consumer Reviews Survey, 85% of clients believe that online reviews are the previous client’s personal suggestions.
TIPS TO ENCOURAGE CLIENTS TO POST REVIEWS:
- Generally, after the end of the sale, ask customers to write the review.
- Deliver a post-sale email for writing a review after screening through an internal survey. This step helps in avoiding unhappy customers.
- Make sure to always respond in a professional way to all the reviewers.
VOICE SEARCH OPTIMISATION
Voice search optimization is going to become popular in the coming future. Therefore, it is crucial to optimize the keywords on how visitors ask any topic or what they type while doing a search.
Generally, clients prefer more long-tail keywords for doing voice search. Besides that, you also need to adjust the SEO of your web content into a more conversational style. For instance, you can start a question with who, what, how, when and where.
Lastly, find out the intent of the person before doing the voice search optimization
CREATE CONTENT RELATED TO THE LOCAL ISSUES
In particular, if you want to communicate or grab local customer’s attention, then relate your content to local issues.
Use the following strategies for this:
- Publishing blog related to local stories, events, and activities.
- Likewise, you can also upload content about the local social cause which your brand helps.
- Furthermore, if you are operating in different locations of the region, then create a location-specific webpage for your brand.
MOBILE WEBSITE OPTIMIZATION
According to Stone Temple Study of mobile VS desktop trends, businesses are shifting towards mobile faster than expected. Hence, you cannot ignore the local SEO optimization in the long run.
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USE FOLLOWING SUGGESTIONS FOR THIS:
- Make sure that the website should not take more than 3 seconds for loading.
- Always use the bigger font in the text as they are easy to read.
- Use pictures and copy sparingly to convey important information.
- Ensure intuitive UI for better UX
CREATE LOCATION SPECIFIC “ABOUT US PAGE”
If your business operates in more than one place, then you must have a Location Page for your website. In addition to this, do mention the following details on your web page:
- Working hours
- Name, address, and contact number
- Testimonials
- Promotional Events
- Attach the Google Maps with every site page
USE ONLINE BUSINESS DIRECTORIES
This gives information about another business name, address, and contact number, and also optimize the Local SEO. By the way, online website directories are websites such as Foursquare, MapQuest, YellowPage and Yelp.
INCLUDE FOLLOWING DETAILS IN YOUR COMPANY’S LISTING:
- Consistent and right business name, office address and contact details in all directories.
- Attached backlink to your website.
- Thorough business information
CONCLUSION
SEO is changing very rapidly and has become very important than ever. Therefore, it is difficult to know when Google will introduce new changes in the SERPs for local browsers. To summarize, it is essential to get the top local SEO ranking for a strong base to deal with new changes.