Today, every business and website owner dreams of getting the number one position on Google. The reasons are crystal clear as top rank means more traffic, visibility and the potential of converting leads into sales to catapult the business miles ahead of its competitors.
Unfortunately, top-ranking is rarely a coincidence. Even the astute and experienced marketers struggle to get the top spot on search engines. So, how can a business achieve this feat?
Although there is no absolute way to guarantee the top-notch ranking, there are some tricks and strategies to increase your chance of claiming #1 rank.
Focus on Niche Area
As a small business or company owner, you would not like to compete with big MNCs that have massive marketing budgets. You can still outrank them without wasting your budgets and resources. It is because of this reason you should focus on your niche area. It implies that in spite of competing with the large organisations, you can drill drown and become a big fish in a small pond.
Bear in mind that you will often need to shift the focus of the keywords from more general to more specific. These more specific keywords are easy to rank and help to get top ranking much faster.
No one wants top ranking for the obscure keywords, though it is pretty easy to rank a website with such keywords.
A rational website owner wants to rank for keywords that someone typed on Google. You can use tools like Google’s KeywordTool.io, or Keyword Planner, to search those keywords that have a decent number of searches and less competition. Once your website is generating more traffic, you can move to more competitive and general keywords.
Optimise the Keywords of Every Piece of Content
Once you have focused on the niche area and chosen specific keywords, it’s time to optimise these keywords in every piece of content. Use these keywords in a variety of ways without overusing them.
Try to focus on using them in the following ways:
- Title Tag
- Heading like H1, H2
- Alt image tags and captions
Keep in mind that Google favours contents which are comprehensive, informative, relevant, and original. It implies that there is no substitute for writing in-depth and lengthy content.
Add New Content to Website
As per the Content Marketing Institute, 88% of the B2B companies are aggressively using content marketing as part of their overall marketing strategy. It means that you can use different types of content to attract target customers like newsletters, infographics, videos, and blogs.
To get top ranking, try to post new content regularly. Do not add the content to do the formality, add quality and useful content to provide value to the customer’s experience.
It will help your website in two ways:
- More content means more opportunities to target keywords, and more chances to appear in the search results.
- Secondly, more content will generate more links, which also means that visitors are staying longer on your content.
Get Links to Website
According to the Moz’s Search Engine Ranking Factors Report, 2015, inbounds links are the main element behind the top ranking of several businesses. You can use some strategies to acquire more links to your website:
- Mention your website in local business directories and reviews websites like TripAdvisor, Google My Business and Yelp.
- Do guest posting on the popular website of your niche industry. In case you don’t get followed links in your bio or post, it will still increase the website’s online visibility.
- Get free PR and mentions from HARO.
- Create general content (for example, how to perform SEO, guides, tutorials).
There is no certainty to get the number one spot on Google ranking. However, you can target the right keywords and audience to increase your chances of being number one on search engine ranking.
Follows all the above strategies and see the difference in your site’s performance and ranking.