Customer engagement is indeed becoming a crucial aspect in the present highly competitive environment with busier lives, saturated markets, and shorter attention spans. Without any second thoughts, the longer you can hold a conversation, the better will be the outcomes for your brand and its business. As per various reports by the Digital Marketing experts, interactive content is way more effective at engaging with the target audience as compared to the static content. Remember, if you wish to get ahead of the crowd and outshine your competitors, then you need to interact with your target audience in the best possible manner. So, let us now make ourselves familiar with a few ways of incorporating interactive marketing in your overall Social Media Marketing strategy.
1. Quizzes and Polls
Quizzes and Polls are undoubtedly one of the most common and convenient ways of engaging with your target audience. As a digital marketer, you can efficiently present your already existing and potential customers with a list of compelling questions or request them to submit their questions. Doing so shall help you in creating a quick way of having a natural interaction. You can frame questions by focusing on your offerings; for instance, what does your target audience likes the most about your products or services. Also, you can come up with broader questions, which are still relevant to your brand; for instance, a grocery chain can ask the customers about their favorite ice cream. Polls, on the other hand, allow you to create content that your target audience is looking forward to seeing. Moreover, as the users can promote their input in the polls, it will make them feel closer to your brand, which shall, in turn, increase your customer loyalty. Remember, it is imperative to be unique and creative in everything you do.
2. Live Videos
In today’s digital era, content in the form of video is a proven and effective tool for marketing on social media platforms. Starting from Instagram stories and going all the way to social TV channels like YouTube and IGTV, you must harness the world of online Video Marketing proactively. Multiple studies have proven that the live streaming market could have a worth of even more than $70 billion by the next year, which is indeed not something you would want to ignore. Social media networks, including Facebook, Instagram, Twitch, amongst many others, enable brands and businesses to set up channels and further go live in front of their ideal audiences. Users can also like, comment, and share their comments on the live videos. From a customer standpoint, it is hands down an interactive way of interacting with brands around the world. The customers get a way to have their voice heard by widely known brands and companies. From the brand’s perspective, such forms of the content offer great insights into what the users are looking forward to seeing and how they feel about the content, which further helps the brand owners to come with even more robust Digital Marketing Strategies in the future.
3. Experiential Marketing
Also widely referred to as engagement marketing, experiential marketing – enables brands and businesses to interact with their potential customers physically. Such exciting and immersive installations can include various things ranging from conference booths to engaging virtual reality experiences. In a world dominated by technologically advanced solutions, experiential marketing can prove to be exceedingly beneficial in changing the pace of your tactics and strategies. Customers always stay excited to get in touch with the brands that go beyond the digital world to enter the creative sphere. Hence, we can conclude by saying that experiential marketing holds immense potential for leaving long-lasting impressions on customers, which, in turn, establishes brand loyalty in the long run.
4. User-Generated Content
User-generated content is the content created by the people and not any brand. Sharing this content on the social media accounts of brands and businesses is a brilliant way of inviting interaction with the target audience and creating organic traffic. The term marketing, in general, is all about getting-the-word out about your offerings. The word-of-mouth concept has nowadays extended even to the world of digital marketing. People may end up mentioning your brand name to their friends, family members, or acquaintances; however, if they do the same on their social media accounts, where their followers are in hundreds, if not thousands, then it is indeed a critical increase in the reach. User-generated content is authentic in all aspects, and it creates a personalized experience for the viewers as well. It can help your brand significantly in creating a community around your offerings, which eventually, shall result in increasing brand loyalty and trust.