Social media is undoubtedly a powerful tool in the ongoing digital era and technologically advanced world. It is, in fact, one of the few places where businesses, irrespective of their size, compete with one another on a relatively equal playing field. When it comes to where you should concentrate your Video Marketing efforts, social media again proves to be the ideal place. If you are looking forward to reaching out to a larger audience, building brand awareness, and establishing your online presence, try giving a deep thought to creating some compelling videos and sharing them on different social media platforms like Facebook, Twitter, Instagram, and LinkedIn. You must be familiar with these aspects already. But you need to know what you should start with when it comes to video marketing. People usually say that getting your foot in the door with creating some amazing social media videos can be intimidating; however, the good news is – it doesn’t always have to be. So, whether you are trying to start a new social media video campaign or your current video marketing efforts seem to be falling flat, consider using the tactics and tips given below for success and see your social media videos gain traction in absolutely no time.
1.Begin With A Strategy In Your Mind
Before you start preparing any content, it is essential to plan well on how to go about your social media videos. The same should involve researching your target audience, checking your competitors, scheduling your content, allocating your budget, delegating tasks, and so on. By paying due attention to such aspects, you will be able to create productive videos that will help make your overall Digital Marketing campaigns a lot more successful.
Are you looking forward to increasing brand awareness, striking conversations about an upcoming launch, or attracting new followers? Or are you aiming for increased website visits, new sign-ups, and more sales? The point is, whatever the reason may be, all you need to do is be crystal clear about the true objectives of your social media videos. And don’t forget to align the same with your business goals.
2.Understand Where Your Target Audience Is
One major problem you may be running into time and again is not targeting the right social media platforms. At present, you may be considering Facebook as the only real game in town when it comes to social media. Well, yes – Facebook is the most popular social media platform out there, that too by a wide margin. However, it is equally imperative for you and your business to focus on other platforms as well, including Twitter, Instagram, YouTube, and LinkedIn. In this case, you should consider your potential customers and find out where they spend most of their time. For instance, if you own a B2B company, LinkedIn can be a great place to focus. On the other hand, a more visual brand or business can do wonders on Instagram. Don’t forget that you can undoubtedly taste success on every other platform, and the ultimate strategy revolves around cross-promoting your content on multiple channels. Also, while YouTube might not be a social media platform in the traditional sense, it is a terrific place to host your videos and share the same conveniently across other platforms.
3.Create Short & Sweet Videos
It is essential to make a point of one thing – the most successful videos are always short and sweet. For Facebook and Instagram, the same means one-minute videos or even less. You may get tempted to create more duration videos to utilize the space well; however, you need to understand a few things in this aspect. Facebook and Instagram do support video content well, but they are also not the ‘ideal places’ for lengthy videos. After one minute, Facebook and Instagram users tend to lose interest. Therefore, if you want to create lengthy videos, like an hour-long presentation, you should always look forward to posting the same on YouTube. Remember, your ultimate goal in this scenario is to convey all crucial information to your target audience and make them move to the next step in your funnel, which is usually towards your business website or app. On Facebook and Instagram, users don’t actually browse – they scroll. You would want them to pause and watch your video; but, if it’s a 20-minute long one, they would neither watch it nor share it.
4.Don’t Compromise On Quality
Only one out of every 10,000 amateur videos shot on an iPhone gets viral on social media platforms. Amateur videos work well when you are shooting something ordinary and sharing it with your family. However, when we talk about your brand or business, you need to step up and take your game to the next level by giving due importance to video quality. Fortunately, creating compelling and high-quality videos is very much easier than you may think. The quality of your videos indeed says a lot about your business or brand. Please note that any piece of content you come up with is nothing but an extension of your business; therefore, it is highly advisable to ensure putting your best foot forward at all times.
4.End Your Videos With A Call-To-Action
Irrespective of the focus of your video, you must always include a strong Call-to-Action (CTA) at the end. A CTA acts as an instruction to your target audience on where to go or what to do next. It is critical for you and your business to never miss on this part because if your target audience has made it this far, you would want them to keep going ahead. In this scenario, you must note that your CTA shouldn’t be too sales-focused as it could be a turn-off for people; for instance, you can use something like, “Click here for more info.” Also, ensure that your CTA circles back to your overall marketing and business objectives.