Without any second thoughts, the New Year is indeed the best time to get organized and take your business to the ultimate next level. Therefore, every digital marketer and business owner must take a moment to ponder upon what worked for them in 2019, and what needs to change, improve, or enhance in 2020. As we are almost towards the end of 2019, it is imperative to catch the new tactics and latest trends corresponding to Digital Marketing for reaching out to your target audience in several different innovative ways. It is a matter of fact that yes – both technology and trends are ever-evolving. So, here’s a digital marketing checklist for campaigns in 2020 to make your brand and business ready for another fabulous and successful year at work.
For driving conversions, keeping the users engaged, and boosting the sales, building a strong value proposition holds the utmost importance. You must start by setting clear goals and strategies for your business and making the right decisions. Creating personas for your potential customers and target buyers will prove to be extremely beneficial for you in knowing and understanding their lifestyle, behavior, interests, and emotions. Before going forward with determining the value of your business, it is necessary to look at your ideal buyer’s perspective and avoid narrating boring stories to them.
Creating and coming up with engaging content has always been a tried and trusted Digital Marketing Strategy. Without any doubt, a high-quality and compelling blog post adds credibility to a business website, boosts the search engine rankings, and brings in new users or customers. As most of the online interactions begin with the search process, you must discover and implement new ways of having your content among the top results of the search engine results page and boost the overall sales of your business.
For attracting potential customers and grabbing the attention of your target audience, you can incorporate a creative video in almost every aspect of your strategy for digital marketing. According to various reports and surveys conducted by the marketing experts, quality video content has immense power in boosting the process of Search Engine Optimization (SEO) and bringing in more conversions. You can embed a video about your brand and its business in the promotional emails or on your landing pages, as most of the users across the globe prefer to watch a video instead of reading a marketing message.
Social Media Marketing
The best possible way of attaching a feeling a community to your brand and its business is by establishing a strong online presence on social media platforms like Facebook, Instagram, Twitter, Pinterest, etc. Social Media Marketing is indeed an effective way for marketers and business owners to indulge in many personal interactions and promote their products and services. Furthermore, social media platforms also help in monitoring customer feedback, launching a new Marketing Campaign or product, and knowing what the users feel about your brand. However, while launching a new social media campaign, it is essential to make a point of the fact that every platform has a different requirement, corresponding to the number of words, image size, and other related things. You can use platforms like Hootsuite for scheduling and managing your social media posts.
Search Engine Optimization (SEO)
Although increasing traffic and conversion rates using SEO is a long process and takes time, it is still a vital part of every other digital marketing checklist. If you want to improve the search rankings of your brand and attract meaningful and organic traffic, you must optimize and enhance your website experience by applying the best practices that align with your business objectives. Additionally, it is also crucial to make your website mobile-friendly to avoid the harsh penalties that could ruin your chances of being found in the search engine results page.
Personalized marketing is always a beneficial opportunity, and the level of personalization you can get with the feature of the location is exceedingly high. For boosting the sales of your business and driving more leads, you can detect the customer’s location for your physical store and then send them an invite with an exclusive discount offer. The effective use of location data helps in the marketing of a brand and its business that feels genuine in all aspects. The customers also feel special as they know that the message or notification they are receiving isn’t visible to others at the same time.
Artificial Intelligence (AI)
Although the possible applications and implementations of AI in the field of digital marketing are quite far away from being fully realized; however, in some time, new options shall become viable and within reach of every marketer and business owner. Therefore, you must prepare your business to integrate AI by collecting as much data as you can and use it accordingly.
Nowadays, the Internet has a new kind of celebrity, known as influencers that are spread in thousands across many social media platforms. Influencers have a deep connection with their fans and followers and provide instant credibility to a brand and its business. You can market your brand through influencers by having them wear your merchandise or review your products and services. Consequently, you will have an effective Marketing Strategy that will make your brand reach out to your target audience and potential customers, that too, via a credible source.