Without any second thoughts, Digital Marketing has indeed become a significant aspect for many business owners and marketing experts, including the ones formally dedicated to traditional marketing. Besides the well-known fact that digital marketing offers an equivalent playing field to various businesses of different categories and lead them towards the ultimate path of success, it is also much more cost-effective and efficient than the methods of traditional marketing. With more conversion rates and better revenue generation, digital marketing facilitates greater engagement with the target audience, potential customers, and already existing customers. It is a matter of fact that yes; digital marketing can help brands and businesses achieve all their objectives if used adequately with the help of the right Digital Marketing Tools, each aimed at addressing unique and different aspects of marketing. So, here’s a list of the best digital marketing tools you must consider in your overall Digital Marketing Strategy.
Most of the users and purchasers around the world retain 80% of what they see and only 20% of what they read. Therefore, it has become imperative for business owners and marketers to integrate the aspect of Visual Marketing into their business marketing strategy. As a robust graphic-design tool platform, Canva allows users to manipulate text, use customized photo filters, designs, and background images, and create images from scratch. With effective drag-and-drop technology, Canva also offers image size dimensions of different social media platforms.
Widely recognized as the most efficient software for Lead Generation, OptinMonster is used by many website owners and WordPress bloggers to build their subscription lists. With an easy-to-use interface, proven conversion analytics tools, multiple form types, and intriguing email opt-in templates, OptinMonster customizes the design to match your style and brand.
Agorapulse is a simplified tool for Social Media Marketing and management, using which you can effectively manage your social media accounts on Facebook, Instagram, LinkedIn, and Twitter and build authentic relationships with your target audience. It can help you in tracking your social media activities, engaging with your followers, and scheduling your social media posts.
4- Google Analytics
As a web analytics service offered by Google, Google Analytics is currently the most popular analytics tool in the world, which digital marketers must consider using in their ideal marketing strategy. This online platform offers all the tools you need to understand your customers well. It analyzes different reports containing user information, measures advertising ROI, and tracks social networking sites and applications.
5- Google Keyword Planner
As a free keyword research tool, Google Keyword Planner allows the marketing experts and business owners to search and come across a wide range of keywords and further examines how these keywords work for them. All such keywords can then prove to be beneficial in Search Engine Optimization (SEO) of websites and Google AdWords campaigns.
Quite often, Google analytics reports and results can prove to be a little confusing, due to which, people may end up missing some crucial piece of information. SEMrush, one of the most popular Online Visibility Management Platforms, offers marketers with a great opportunity of analyzing paid search results and organic traffic to evaluate their business website and perform competitor analysis.
As the best-in-class Influencer Marketing Platform, Traackr allows the marketers to find influencers and analyze their social media profiles to know about their interests and lifestyle. Influencer marketing has become a fast-growing marketing strategy, which many companies use to drive awareness about their products, services, and brands for increasing their conversion rates. To achieve all this, Traackr discovers the influencers capable of delivering fruitful results to your business by measuring individual influencer metrics and KPI.
Managing multiple tools at a time is arduous for businesses nowadays. As an all-in-one platform for marketing and sales, EngageBay helps you to grow your business and manage your customers using a comprehensive set of marketing tools, including marketing automation, lead generation tools, Email Marketing, Email template builder, landing page builder, social suite, amongst many others. With live chat and helpdesk, and free Customer Relationship Management (CRM) and sales functionalities, EngageBay saves both time and money by automating your business functions.