Marketing refers to a very crucial aspect of every business, which you can never afford to ignore. It is the act of connecting with potential customers with a bid to convince them further towards buying your products or availing your services. Traditional marketing includes conventional modes of marketing like newspapers, radio, television, billboards, flyers by the roads and highways, and ads in weekly magazines. On the other hand, Digital Marketing is primarily an Internet-based activity, which uses different forms of electronic media, including:
- Facebook, Twitter, Instagram, and other social media platforms;
- Business networking channels like LinkedIn;
- Promotional ads via email campaigns;
- Compelling blog posts;
- Paid pop-ups; and
- Clickbait links for viral content for promoting and selling products and services.
At present, the world is in the digital age, and millions of people across the globe spend a lot of their time poking around different digital platforms. Consequently, most of the businesses are leveraging the popularity of such platforms for promoting their brands. Online marketing or digital marketing is more versatile than traditional marketing, as irrespective of the type of your business, you can extract endless benefits from implementing the Digital Marketing Services.
Let us now make ourselves familiar with other top benefits of going ahead with digital marketing over traditional marketing:
1. Reduced Expense
Promoting a product or service via television ads or newspaper ads typically costs a lot. On the other hand, digital marketing is something that even young entrepreneurs can afford to implement, that too, out of some saved up money. It, in turn, helps in expanding the ultimate scope of marketing across the boundaries of investment of money and age.
2. Real-Time Results
Without any second thoughts, with traditional marketing, one has to wait for a long time, sometimes even months, to get fruitful results. In this battle, digital marketing wins again by offering quick results. Moreover, you can also determine other pieces of critical information such as conversion rates, bounce rates, number of visitors, and most active time of the day. With such results in hand in real-time, you will waste no time taking appropriate action.
3. Brand Enhancement
With limited space and frequency of advertisements, traditional marketing holds less potential for enhancing brand awareness. Digital marketing, on the other side, wins this category by offering a plethora of ways to increase brand awareness and online visibility. You can have an entire business website instead of a single column on a newspaper, put forward your thoughts and views in the blog section, post on social media, and create a consistent image for your brand and its business.
4. Precise Targeting
Traditional marketing focuses on running ads over a platform with substantial reach in the hope that a few people would revert and make a positive approach. Marketing over digital networks, in contrast, enables targeted campaigning by presenting ads to the customers based on their initial action and preferences. To be specific, customers get what they ask for, and that’s where the ultimate beauty of digital marketing lies.
5. Global Presence
They say the world has become now become a global village due to digitization. With digital marketing, ad campaigns can become visible in any part of the world. It is indeed a terrific opportunity for business firms and especially startups to become hugely popular and make the most out of the global nature of marketing via digital platforms.
6. Higher Return on Investment (ROI)
One can never deny the fact that nothing else matters more to a business than the Return on Investment (ROI) it generates. Digital marketing holds immense potential for providing a substantial return on small investments made. Be it email marketing or running advertising campaigns on different digital networks and social media platforms, the cost involved is little as compared to traditional marketing modes.
7. Greater Engagement Level
With traditional means of marketing, your business can’t interact with its target audience or potential customers. You will have to wait for the responses to come in before moving on to the next step, which is undoubtedly a long and tedious process. When it comes to digital marketing, you can effectively engage with your target audience in real-time, discuss a lot about your brand, and invest time in maintaining public relations.
8. Non-Interruptive Marketing
When we talk about traditional marketing, flyers are handed over to you even when you are rushing to board a bus or a television commercial keeps cutting right through your favorite show by coming up on repeat. Also, you can never receive a newspaper with no ads at all. In this particular scenario, digital marketing provides you with a choice of time and media; for instance, you can always choose to skip ads if you are not interested.