All of us have long heard the utmost importance of developing a mobile-friendly business website for improving Search Engine Optimization (SEO) efforts and enhancing the user experience. Even then, we end up thinking about mobile-friendliness based on just ensuring that our webpages are appropriately resized when viewed on a mobile device. In reality, being mobile-friendly extends way beyond just being responsive across every mobile device. It also very well applies to coming up with mobile-friendly content. Therefore, for providing an ideal experience to your potential and already existing customers, you should approach the aspect of mobile-friendliness as a comprehensive endeavor – one where you concentrate on the overall experience that your customers will have when they visit your business website. For helping you amplify your mobile content efforts, here are a few ways of creating mobile-friendly content that shall engage and convert your potential customers.
- Craft Compelling Introductions
Mobile devices are much smaller than their corresponding desktop counterpoints. With less space available to convey your brand or business message, it becomes imperative for you to present the initial, vital information to your mobile visitors. In most cases, a mobile visitor shall only see the first few paragraphs and won’t find the need to scroll down for more information. As per various reports and surveys conducted, on average, mobile visitors spend at most three minutes on a business website. Consequently, the entire game shifts to the introduction part of every webpage for conveying your most valuable information to hook the readers and make them want more. So, you should look forward to crafting compelling introductions by getting to the point quickly and avoiding unnecessary information. Ensure sharing the most relevant information related to your niche to add immediate value for your mobile visitors.
- Split Your Content into Short Paragraphs
It can be arduous to grab the attention of your target audience with lengthy paragraphs on a desktop, and the same gets even worse on a mobile device with a much smaller screen. Start by eliminating the need to scroll by following Jon Ziomek’s 1-2-3-4-5 approach, which, in turn, would make your target audience consume more of your content. According to this approach, your content should be in the form of short paragraphs, each containing one idea, conveyed in two to three sentences by not taking more than four to five lines on the webpage. Ziomek believes that a paragraph with six lines becomes more than an inch long, which is too thick for most of the readers. He also notes that the same is specifically true in the case of creating mobile-friendly content. Hence, it is recommended to opt for shorter paragraphs, where possible, with two to three sentences expressing one or two ideas at most.
- Pay Due Attention to How a User Consumes Content
The way a user consumes content on a desktop differs from how he does the same on a mobile device. According to different surveys conducted, mobile visitors scan websites and webpages in different patterns, all of which deserve your due to attention while creating mobile-friendly content. The patterns are as follows:
- Commitment Pattern – Goes through every single word on a given page; however, as per different studies, it isn’t a common pattern.
- Bypassing Pattern – Skips the first word or set of words of every line when various lines of the content start with the same word or set of words.
- Layer-Cake Pattern – Reads only the headings and sub-headings and omits the text in between them.
- Marking Pattern – Concentrates on one section while scrolling through a webpage, which is a common trend on a mobile device than on a desktop.
- Spotted Pattern – Omits lengthy pieces of text and focuses on something specific like an image, link, CTA, etc.
- Give a Summary or Present Content in the Form of Highlights
Without any doubt, the attention span of mobile users is limited. They always look forward to coming across pertinent information displayed right away. One way through which you can accomplish this is by offering a summary before the rest of your text or content. Your ultimate goal in this scenario should be to highlight key takeaways from the content that is to come next. By doing the same, you are not only providing the vital information that mobile users wish to read on the top of a webpage but also highlighting the content that could help you earn links and social media shares.
- Add Videos and Images
If you want to make your website content easily digestible by your target audience, you should try adding images and videos. Images and videos not only break up your text but also add a visual component. According to various studies by experts in the industry, images are processed up to 600 times faster than content in the form of text, which implies that they can help your target audience better understand your business and its offerings as opposed to solely text. Even videos can bolster your overall content. Somewhere around 54% of the customers want to see more video content from a business or brand they support. Furthermore, both images and videos provide more opportunities to show up in top search engine results pages.