With over 500 million daily active users accessing the Instagram app globally, it is now among the most favored social media platforms. If you can understand the power of Instagram and leverage it for B2B marketing, you shall have the ideal visual platform to showcase your business offerings. You can post compelling videos and pictures and even make the most of Instagram Stories to give your fans and followers a behind-the-scenes look at your business. This article is about why B2B companies should understand the power of Instagram and leverage it by sharing updates about their company, introducing new offers, and providing valuable Instagram content like infographics, case studies, or blog posts.
If you own a B2B company, you may be skeptical about using Instagram. You may think that Instagram is just another social media network where people keep sharing aesthetic videos and pictures of their personal lives. If you think about it deeply, however, you will realize that your potential customers are undoubtedly on Instagram, so why not target them where they are?
Let us go through a few points explaining what Instagram can do for you and your business.
1.Instagram Can Help Businesses Display their Products & Services
With so many daily active users on Instagram, the platform has vast potential to offer to its audience of businesses irrespective of their size. Compared to traditional text-based ads, visual content is more likely to capture the attention of potential customers. Therefore, it would be wise to admit that Instagram is perfect for businesses selling visually appealing products or services. Furthermore, to capture the attention of your potential customers, you can post content in different formats, including videos, photos, carousels, and even IGTV, i.e., the platform’s long-form video mechanism.
On Instagram, businesses can use unique ways to display their products or services. For instance, they can use the Instagram Live feature to give real-time product demonstrations. Also, they can make the most of Instagram Stories to give their customers a behind-the-scenes look at their offerings.
2.Instagram Can Help Businesses Connect Well with Potential Customers
Instagram gives businesses a more relaxed and easy-going way of connecting with potential customers. You can conveniently show that your company is not just another faceless entity by sharing pictures and videos of your business culture. You can use Instagram to show that your business company involves a group of people holding rich values and are exceedingly passionate about their work.
Instagram is a terrific platform for sharing your company culture with users worldwide. If you have a fun-filled office environment or do regular team-building activities, you can give your customers a glimpse of life at your business company. Doing the same shall help humanize your business and make it more relatable to your potential customers. Besides, Instagram provides an easy mechanism for businesses to track their results and measure their overall success. With these built-in tools for evaluating engagement levels and reach, businesses can have a strategic approach and make the most of Instagram.
3. Instagram Can Help Build Brand Awareness
As per many recent studies conducted by Digital Marketing experts, Instagram is the second-most popular social media platform when it comes to building brand awareness. Therefore, if you wish to build brand awareness, Instagram undoubtedly deserves your attention. For building brand awareness on the platform, businesses can do various things, such as use relevant hashtags to make people looking for a particular topic come across their content conveniently. They can even post high-quality visuals representing their business precisely. They can collaborate with influencers having a huge fan base and those who align well with their business. They can also use Instagram to share the awards their company has won or its positive press mentions.
4. Instagram Can Help Businesses Share Content Easily & Quickly
One of the best features of Instagram is that it is a quick and easy-to-use platform. Businesses can post videos and photos on Instagram just by using their smartphones with just a few taps. Also, Instagram offers built-in editing tools using which businesses can create compelling content and make sure that it looks its best before sharing the same with the world. Another praiseworthy aspect of Instagram is that it’s user-friendly. Even an individual unfamiliar with the concept of social media can quickly learn how to navigate Instagram and start posting content.
5.Instagram Can Help Businesses Drive Significant Traffic to their Website
Although Instagram proves to be beneficial in building brand awareness, you can also use it to drive significant traffic to your business website. You can encourage your target audience to visit your business website and know more about it by attaching links to your business website in your Instagram profile and posts. Furthermore, you can consider using Instagram ads to drive significant traffic to your business website. Targeting your potential customers with relevant ads can help increase their chances of clicking on your ad and redirecting to your business website.