Let us begin by defining what a lead is. To be specific, it refers to a prospective customer who shows interest in your business company and its offerings. Online lead generation is the process of making the most out of the Digital Marketing tools to trigger your potential customers’ interest in your offerings, which may be a product or a service. It is a matter of fact that yes – the more leads you generate, the more customers you will have. Lack of lead generation quite often results in a lack of customers and further drops the revenue stream to a great extent.
In a typical sales process, lead generation is one of the initial steps. It focuses on gathering information about potential customers such as their name, company name, email, contact number, to name a few, which are all critical for future sales. By using marketing automation, such potential customers are then nurtured and further passed to the sales process as and when they qualify for it. The ultimate objective is to stay consistent in creating a pipeline of high-intent prospects having high chances of becoming your long-term customers pretty soon.
Understanding the Importance of Lead Generation
In the present highly competitive business environment, most of the digital marketers believe that lead generation tactics prove to be exceedingly beneficial when it comes to connecting with potential customers directly. Without any second thoughts, acquiring prospects is indeed one of the primary goals of all the digital marketers out there. The real beauty of lead generation lies in the fact that it helps in coming across the qualified prospects who exhibit a direct interest in a brand or its offerings. Additionally, the process also informs and educates the customers about your offerings and their features.
So, let us now make ourselves familiar with the valuable lessons that a business can learn from the process of lead generation.
1. An All-Inclusive Website opens all the Closed Doors
In today’s digital era, having an official website has become an absolute necessity for all businesses across the globe. Business websites play an integral role in the sales cycle as they offer a brand’s most crucial piece of information. For every company, organization, or startup out there, being online should be the topmost priority. If you don’t have an official business website, then the interested parties would face a lot of difficulties when it comes to finding and engaging with you. A brilliant website is the one that gives the visitors a to-the-point who, where, what, and why behind your business company. It will always be your best asset and digital business card. Having an all-inclusive official business website is undoubtedly a terrific Lead Generation Strategy, which is neither expensive nor time-consuming.
2. The Content on your Website is Dominant
Any piece of content that provides value to the target audience is crucial when it comes to the process of lead generation. It efficiently helps in building trust among your visitors, moving them through your sales funnel, and engaging your prospects directly. At present, the lead generation process depends heavily on the amount of relevant content you create, which shall, in turn, help you in achieving high search engine rankings and positioning your brand as a trusted authority in the market. Most of the companies and organizations out there have already realized the value of engaging content. Therefore, you must come up with informative content from time-to-time to warm up your prospects and generate sound and qualified sales leads.
3. Social Media is a Ready-Made tool for Lead Generation
Without any doubt, lead generation via social media platforms is relatively convenient to implement, quick, and cost-effective in all aspects. As per various surveys conducted by experts in the field of Social Media Marketing, most of the people who have an internet connection use social media platforms to a great extent. Moreover, social media conversion rates are somewhere around 13% higher than the average conversion rates. Widely known social media platforms such as Facebook, YouTube, Twitter, Instagram, amongst many others, have millions of daily visitors. Hence, you must look forward to extracting advantage of the free traffic on these platforms by creating valuable content and compelling videos for your brand and its business.
4. Customers Avoid Responding to Cold Calls
Cold calling refers to selecting a name from the contact list and calling that person (in the scenario, where he or she knows nothing about your brand or business) with the target of first converting them into a prospect and subsequently into a customer. The whole process is interruptive and annoying to prospects. It doesn’t help your sales process in earning any admiration or respect and often starts off relationships on an awful note. Many digital marketing experts believe that only 2% of cold calls lead to a successful appointment, which may not even result in a closed sale. Cold calls cost 60% more on an average per lead than other sales strategies available. Besides, more than 80% of the buyers or decision-makers won’t buy from a cold call, no matter what the situation is.
5. Mobile Marketing does Wonders
People interact differently with their smartphones than the way they do with various other forms of communication. They usually prefer receiving promotions via text messages as a result of which mobile campaigns for the process of lead generation can prove to a successful endeavor. Currently, Mobile Marketing handles promotions, manages emergency notifications, streamlines assignments, and enhances the overall effectiveness of businesses with real-time events. Additionally, it efficiently impresses a wide range of people, that too, in different roles by providing them with solutions that work in the long run.