In the present technologically advanced world, one of the most crucial and significant developments impacting the scenario of Digital Marketing is indeed the widespread adoption of voice search technology. Without any second thoughts, the voice search technology is constantly changing the way digital marketing professionals and business owners optimize their websites to rank for targeted search queries and relevant keywords. While reviewing the ongoing trends and latest statistics in voice search over quite some time now, one can observe the skyrocketing usage of smart speakers and smartphone assistants, including Amazon’s Alexa, Apple’s Siri, and Google Home. The rapid rise in the adoption rate of such voice assistants has undoubtedly led to a critical impact on search trends and Search Engine Optimization (SEO). A couple of years ago, voice search accounted for a small proportion of the total searches across the globe, and today nearly half of all the searches are performed using voice search.
What is Voice Search?
Voice search refers to the voice recognition technology, which enables users across the globe to perform searches directly by speaking into a device. As the voice search queries have exponentially gone up over the past few years, there is a dire need for all the brands and businesses out there to understand these developments first and then incorporate the same in their overall Digital Marketing Strategy.
Importance of Voice Search SEO for Business Owners
If the overall digital marketing strategy of your business has a direct impact on your company’s ultimate success, and the use of voice search has a direct impact on the digital marketing strategy, then the voice search trends shall affect your business as well. Now, the thing is, whether this will bring positive results or negative ones depends entirely on how well you adapt your marketing strategy to the changing landscape. Without any doubt, the voice search technology is widely-known for enhancing the user experience of search engines by being way more convenient and faster and providing accurate results. It implies that if your business website is optimized, specifically for mobile use in the current digital age, then your business could efficiently be the first one a voice search assistant suggests.
Voice Search Optimization Tips for Brands and Businesses
It is a matter of fact that yes – the voice search technology shall continue gaining traction in the coming future, as a result of which, you must accordingly adapt your marketing strategy to keep up with these changes. So, let us now make ourselves familiar with the top-notch voice search optimization tips.
1. Start by Optimizing your Keyword Strategy
The very first step in voice search optimization involves choosing the right keywords. The process of voice search optimization depends heavily on keyword usage, like SEO. For obtaining valuable leads via voice search, it is imperative to select the most appropriate and relevant keywords. Furthermore, focusing on using long-tail keywords can prove to be exceedingly beneficial for your business as people are most likely to search using them, and they drive more valuable leads. While choosing your target keywords, you should pay due attention to how your potential customers frame and phrase their search queries. As per various reports and surveys conducted, nearly 70% of the voice searches involve using natural language, which gives rise to the need for implementing the same in your marketing campaign to ensure not missing out on any leads.
2. Create an All-Inclusive FAQ Page
When users search for something on Google, it pulls the information from position 0, also known as the featured snippet. If you want your target audience to come across the engaging information from your website, then you must aim for position 0. A terrific way of doing the same lies in coming up with an all-inclusive FAQ page. An FAQ page offers valuable information to the users by answering their questions and solving their queries. For creating a comprehensive FAQ page, you must take into consideration the different types of questions your target audience will ask. By answering such questions, you can efficiently integrate relevant keywords as well, which shall further help you significantly in appearing in prominent voice search results.
3. Optimize your Website for Mobile
Too many brands and businesses usually end up losing a lot of leads by not optimizing their websites for mobile to create a positive experience. For voice search, it is essential for every business out there to make its website mobile-friendly as an increasing number of users generally direct themselves towards the mobile version of your business website if they want some information. Although there are various elements that you can input to make your website mobile-friendly, the most crucial one continues to be a responsive design. It ensures that your business website adapts well to any device that a user is using, be it a smartphone or a tablet. By optimizing your business website for mobile, you will be efficiently able to keep leads on your page after they perform a voice search.
4. Come up with Compelling Content
Content creation is an exceedingly valuable aspect of every other voice search optimization strategy. It not only helps in making your relevant information appear in voice search queries but also drives qualified leads to your page. It is a matter of fact that yes – your target audience is always looking forward to seeking out engaging information, which provides an answer to their queries. With useful content, you can effectively share your pool of knowledge with your target audience, help them learn, and appear in voice search results. Also, you will be able to build trust and establish your business as an authority in your industry.
5. Optimize for Different Smart Speakers
A lot of tech giants and companies nowadays have launched their smart speakers and assistants in the market. Every other smart speaker adds an entirely different experience to voice search and functions in a unique manner to its counterparts. For instance, Google Home pulls results from local SEO 3-pack and featured snippet, Alexa draws information from Bing, and Siri gets information from Google’s search results. As all of these smart speakers are quite popular in the present era, you should optimize your brand individually for each one of them to earn valuable conversions.
Scope of Voice and Visual Search in Digital Marketing
With the advent of artificial intelligence (AI), voice and visual search are now taking the position of text search.
Do you remember when text search was considered groundbreaking for improving the user’s web experience? Now, with the advent of artificial intelligence (AI), voice and visual search are taking the position of text search. Both are slowly changing the way people search for any information, product or services on the web, thus, making it imperative for the business to adapt to these technologies to stay ahead in the competition.