Whether you own a small business or run a multinational company, Search Engine Optimization (SEO) has a tremendous impact on the overall success of your business. The SEO strategy that you craft determines how easily and conveniently your target audience can find your business. If we consider that 75% of internet users don’t even go beyond the first page of the search results, we can say that SEO is no easy task. So, let us now make ourselves familiar with a few tips and tactics to get your business website in front of your potential customers and improve its ranking significantly.
1.Target Relevant Keywords
Keyword research is undoubtedly the foundation of every other brilliant SEO strategy. If you know using keywords efficiently, you can create compelling content that attracts more people to your business website. The first step in this scenario lies in identifying relevant primary and secondary keywords for your business.
Primary keywords are the chief focus of your content. You need to choose one primary keyword per page of your website. It is essential to ensure that the keywords you pick for different pages on your website go well with your pages’ prime focus, your brand image, and your offerings.
Secondary keywords, on the other hand, support the chief topic. You shall probably have a lot of them. Often, they represent the sub-topics that you cover throughout an article. Kindly note that you should try to include the secondary keywords naturally in your content instead of forcing them even if they don’t fit well. For finding relevant primary and secondary keywords, you can use tools like Google Keyword Planner, Moz Keyword Explorer, Majestic, etc.
2.Create High-Quality, Compelling, and Original Content
If you aim to make users find your business website and keep returning to it, you need to create high-quality content that is evergreen, freshly written, and comprehensive. Evergreen content possesses a long-term value that keeps generating relevant traffic to your business website. While creating evergreen content, you need to concentrate well on the topics that shall bring long-term value to your readers without requiring significant updates. In this aspect, you can avoid using seasonal data or time-sensitive stories as they are unlikely to remain relevant over the period.
With freshly written content, your target audience shall understand your unique perspective, which, in turn, would enable them to develop a strong relationship with you. Furthermore, business owners and digital marketers practicing good SEO and publishing freshly written, compelling content are more likely to increase their searches.
When we talk about the dire need to have comprehensive content, it implies that the content you publish should answer everything your reader or user might want to know about the topic in question.
3.Optimize Your Page Titles and Meta Descriptions
The page titles and meta descriptions of different pages on your business website might be the first thing your target audience ever sees. Users might choose to click on a page or skip it altogether based on page titles and meta descriptions alone. As these few words hold immense power, you should always ensure that they are impactful.
Almost every other platform out there providing the service of hosting websites offers a pretty convenient way to edit the page titles and meta descriptions. A few tips to remember in this scenario are as follows:
- Use characters between 30 and 60 for your page titles;
- Use characters under 160 for your meta descriptions;
- Ensure to include your relevant target keywords;
- Convey what the specific page on your website is all about and what makes it unique; and
- Ensure using unique titles and meta descriptions for every page on your website.
4.Use Short, Clean, and Descriptive URLs
Improving the URL structure of your business website can have a significant impact on your on-page SEO, that too, with relatively little effort. Using short, clean, and descriptive URLs can make the search engines understand your website pages better, thereby giving your website a more user-friendly outlook in the SERPs. Always keep in mind that an effective URL should:
- Use relevant target keywords– Try including your primary keyword, if possible;
- Be readable– Every URL on your website should be easy for readers to understand what the page is all about; and
- Be clear and concise– URLs around 60 characters are preferable as many search engines can’t process longer URLs and might give you a lower ranking.
5.Use a Perfect Blend of Internal and External Links
Using a perfect blend of internal and external links can enhance your overall credibility, user experience, and crawlability. Preferably, these links should lead to relevant and useful information.
Internal links are the ones that direct online users to other pages on your website. They play an integral role in helping search engine crawlers find your content and encouraging users to stay on your website for longer. For instance, you can consider linking related blog posts on your website to make your target audience find more info on a specific topic.
External links are the ones that direct online users to other websites. You can make the most out of such links to direct to websites with high-quality, compelling, and authoritative content on the topic you are also writing about for your business. Kindly ensure checking the authenticity of such links as linking to low-quality content could negatively impact your credibility.