Every successful mobile app combines three crucial aspects, including market, user, and the product itself, smartly. All these three aspects must work together well to give users a brilliant performance, good usability, and unique value. Accessibility is yet another feature of a successful mobile app. The vital question is, “What makes a mobile app successful?” Let’s find the answer to the same by discussing a few tips and tactics using which you can build a successful mobile app.
1.Identify Your Target Audience
First and foremost, you need to make yourself aware of the people who are going to use your mobile app to make it successful. By doing so, you shall be able to check the business potential of your app idea, i.e., the market need. Moreover, you shall understand how to communicate with your target audience, i.e., the Digital Marketing message, and where to do so, i.e., the digital channels. To identify your target audience, you can search for insights and stats, conduct polls and surveys, check the ongoing trends, ask questions on forums, collect user feedback, or build an MVP version of your mobile app.
2.Offer Value to Your Users
A good idea for a mobile app looks forward to solving a problem identified by a specific target group of potential users. Kindly note that a mobile app should benefit the user so that he gets motivated enough to download and use it. For instance, it may provide access to some features or services unavailable on other channels. Furthermore, you can work on the speed of information transfer or how your app operates.
An ideal mobile app combines technological solutions, business objectives, and consumer requirements. It has to be either useful or fun. Besides, it is always better if your mobile app solves more than one issue. Remember, all the successful mobile apps do so.
3.Choose & Define Your Business Model
App developers across the globe primarily choose to monetize their mobile apps through different advertising-based business models. In this aspect, video ads offer a great revenue stream. Furthermore, in-app purchases are pretty famous among business owners; however, there are other business models to choose from as well.
Every business model undoubtedly comes with its own set of pros and cons. To select the one that fits your needs, you must start by analyzing what your competitors in the industry are doing.
Don’t forget that not every successful mobile app aims to generate profits. There are different categories of mobile apps, such as apps for enterprise use, which offer different benefits. It is because sometimes we require building a mobile app to optimize a business process or save on money instead of bringing a direct revenue stream.
4.Describe the Scope of Your Features
You must have devoted some time thinking about your mobile app’s idea. You must have also visualized all the wonderful things it can do, including the features boosting its overall functionality. Aspects such as payments, notifications, social sharing, and integrations all seem indispensable. Well, it may be the case that they all are useful features of your app; however, it will be better if you don’t think about them for now. All these features will prove to be an obstacle in the development of your core feature. Remember, if you keep focusing on the wrong end of the entire Mobile App Development process, you either lose quality or time. You might even end up deviating from the core feature of your mobile app. Once again, start by thinking about the ultimate purpose of your app, write it down in one sentence, and focus well on it. The rest will undoubtedly come with time.
Having many features may seem a good idea; however, it usually isn’t one. It only works in favor of the contractors who want to enhance the overall value of their project. On the other hand, users only want the most convenient method to solve their problems.
After deciding upon the core feature of your mobile app and being sure about it, you can bring it to the fore in the best possible manner. Every additional personalization, integration, and option shall make it arduous for your users to understand the value you provide through your app, which, in turn, also entails a real cost.
Developing complicated mobile apps is more expensive, and you also require investing more money and time into customer support in the early stages. Therefore, the prime rule at the initial stage of the mobile app development process should be “less is more.”
5. Select the Right Technology
The way a mobile app is built and works have an impact on its success. If you are looking forward to developing a successful mobile app, you need to select the right technology. There are three prime options from which you can choose the right technology, including:
- Platform-Specific Native App– Such apps are coded and developed for a specific mobile platform, like Android or iOS. The programming language that goes behind these apps is supported only by the operating systems of such platforms. A platform-specific native app can leverage functionality and your device’s hardware to a great extent, which, in turn, elevates user experience.
- Cross-Platform Native App– The apps developed through this approach use shared SDKs, i.e., Software Development Kits, but they run natively only. Flutter and React Native are the common technologies used to code cross-platform native apps. Although you lose upon some of the benefits offered by native apps, it is still the most cost-effective approach, specifically when you have budget restrictions and want a mobile app built, styled, and optimized for more than one device type.
- Hybrid App – Such apps are compatible with all operating systems and devices. The three significant factors leading to the wide recognition of the Hybrid Mobile App Development approach include portability, cost-effectiveness, and quick deployability. That said, kindly note that you don’t get the benefits of native components and native interaction patterns, so you sacrifice some of the mobile app’s user experience.
With this approach, you don’t need to write different codebases for every platform; instead, you can write one codebase and use it on various platforms. It is done using the basic web technologies you might already be familiar with, such as CSS for styling, HTML for layout, and JavaScript for interactions.