The Best Social Media Analytics Tools for Businesses in 2020

Social Media Analytics

Tracking your target audience is not a simple task, and when it comes to social media, nothing is as easy as it seems. There are indeed a lot of challenges in the management and maintenance of social media accounts. Hence, for having full control of your Social Media Marketing Strategy, the best possible solution is to make the most out of social media analytics tools.

During the ongoing lockdown period, we have our minds full of unique ideas. Hence, it is time to be creative and innovative for boosting your business on social media channels and achieving glamorous results. If you want to taste immense success after this period, then you need to take the help of the analysis platforms and further reach valuable insights on your business projects.

So, let us now make ourselves familiar with a few social media analytics tools, which you can use in your overall social media and Digital Marketing Strategy:

1. Sprout Social

By using Sprout Social, you can conveniently focus on building and growing your connection with your target audience. The tool efficiently presents a plethora of opportunities using which you can understand your potential customers, reach out to them, connect with them at an emotional level, and further measure your overall performance as well. What you can proactively do is use the tool at no cost for 30 days and discover the potential social media solutions. If you get inspired by the same, then you can start using it for the success of your brand and business. With Sprout Social’s rich dashboards and social data, you can drive strategic decision making across different aspects of your entire business. The cross-network of various social media platforms like Twitter, Facebook, Instagram, Pinterest, and LinkedIn analytics on Sprout Social enables you to see a crystal clear picture and analyze the health and success of your social media marketing strategy.

2. Hootsuite

It is a matter of fact that yes – for the continuous growth of your business, you need to prove your impact on social media at all times. Hootsuite allows you to do the same by creating and exporting customized reports for your business. You can evaluate your performance and see results with the tool’s social media analytics. You can start with Hootsuite’s free trial and come across the plans that best suit your business. Hootsuite builds custom reports at ease, tailors your analytics toolbox, shares your performance results, and exports reports to prove your social ROI.

3. Buffer

Buffer assists in providing valuable and in-depth insights into your social media accounts using which you can grow your brand progressively. It allows you to measure your overall performance on the social media channels and create reports for the same. With the brilliant recommendations offered by Buffer, you can effectively grow your reach, engagement levels, and sales. Buffer has only a single dashboard, which enables you to see all your social media analytics and reporting in one place. You can also conveniently track the performance of your content and further create reports for different social media platforms like Facebook, Instagram, and Twitter. By analyzing your data with your results, Buffer helps in determining the best time to post, the type of posts that work well, and the best frequency of such posts to maintain the perfect balance.

4. Talkwalker

Talkwalker is a widely known social media analytics tool, which shares valuable insights with the help of AI-powered analysis. It efficiently shows the activity of all your social media accounts across 187 languages.  You must make a point of the fact that you can connect your social media efforts to real business results. Hence, with instant reports on Talkwalker, you can easily compare your results across different social media networks to explore the behavior of your already existing and potential customers. You can start by going through a free personalized demo offered by Talkwalker based on the information you share with it.

5. Keyhole

As a social media analytics tool, Keyhole helps the marketers and business owners in measuring the overall impact of their social media marketing strategies and campaigns. If you are specifically looking for influencer data and hashtag tracking, then you can get the ideal services from Keyhole and also get the opportunity to measure your social media marketing campaigns in real-time. The tool offers a 30-day money-back guarantee with a trial at no cost. Besides, you can also ahead with a yearly package and get an exclusive 50% discount. Keyhole is also the official partner of a few well-known social media platforms out there, such as YouTube, Facebook, Instagram, and Twitter.


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