Steps of Creating a Content Management Workflow that Brings in Results

Content Marketing

You are looking forward to producing some compelling content. You are also aware of when it is due. However, you keep sitting at your desk, staring at a blank page with no idea where to start. Does all this sound familiar to you? If you are struggling hard in coming across new topics, organizing your content calendar, or staying on top of the deadlines, there is a dire need for you to create a content management workflow in your overall Digital Marketing and Content Marketing Strategy. Although it may seem a bit complicated, the idea behind coming up with a content management workflow is convenient in all aspects. All that you require is having a plan that aims at researching, targeting, and creating your content. Eventually, you can look back and determine what to improve the next time around. It is a matter of fact that yes – a well-planned strategy for Content Marketing can indeed transform the way you conduct businesses. So, let us now make ourselves familiar with the steps of setting up a content management workflow capable of producing relevant, engaging, useful, and shareable content, that too, in no time.

Step 1 – Targeted Research

If you face a lot of trouble while finding engaging content ideas, then you should begin with your readers. There is a need for you to put in sincere efforts and understand what your target audience is looking forward to knowing, learning, and achieving. What you can effectively do is use personas for making yourself familiar with what your readers want. Moreover, you can make the most out of your contacts and social media accounts to research content ideas. Seeking suggestions from your followers or running an online poll can prove to be equally beneficial. Additionally, you must pay due attention to the platforms where your target audience spends maximum time while being online. Twitter and Reddit are examples of a few fantastic sources for content ideas and ultimately updating your content style.

Step 2 – Informed Planning

By understanding your target audience well, you shall be efficiently able to predict the requirements and demands of your potential customers. Furthermore, it will help you in anticipating relevant topics, along with planning your content proactively well in advance. Ideally, it is always highly advisable to think at least a quarter ahead. It is imperative to lay out a content calendar with all your team members and further make sure that they have a complete and thorough understanding of the content management workflow. Doing work in this particular manner shall make you face no difficulty in publishing content before deadlines come up.

Step 3 – Keyword Research

Let’s keep it clear and straightforward. Keyword research is entirely different from what you did at the beginning of the content management workflow. In the first step, you selected a content topic, which would benefit your readers, and now in this step, it’s time to make that content visible. Keyword research is for Search Engine Optimization (SEO), which makes your content rank higher in search engine results. However, it is essential to make a point of the fact that keyword research is secondary to content planning as it is a tool to create compelling content and not the reason for it. After having a gripping topic in mind, you can use various SEO tools available online such as BuzzSumo and Google’s Keyword Planner, for tracking keywords and coming across what your competitors are up to in their marketing strategies. Besides, using such tools, you can also check how well your content performs for specific topics and competitors.

Step 4 – Content Creation

Now, as you are all set to create something brand new, you need to bring your research, planning, and SEO skills together for producing exciting and valuable content. However, in the present digital age and fast-paced society, content creation should go beyond the entire focus on the text itself. You can make use of appealing visuals in the form of witty gifs, translate your content ideas into video tutorials, slide decks, and ebooks, get expert opinions from your favorite industry leaders and add statistics and charts to make your content more engaging.

Step 5 – Content Style Review

The best editing advice is reading out your content loud enough to notice any awkward phrasing, mistakes, or messy grammar instantly. Besides, if you have a little less time, then you make use of tools like Hemingway Editor and Grammarly to check for grammar, spelling, and readability.

Step 6 – Content Sharing

Irrespective of how good your content is, it won’t offer you any fruitful outcomes if no one ever sees it. You can begin with social media platforms like Facebook, Twitter, and Instagram. Also, there isn’t any need to create different content for different channels as you can conveniently share the same content across various networks. However, it is critical to ensure that you adapt your posting style well for different channels. You can also use tools like to automate and schedule the process of content sharing. Additionally, you can post the same content on your business website or share it through your mailing lists.

Step 7 – Content Analysis

The moment one content cycle ends, another begins. Therefore, it is crucial to look back over your project, analyze it, and find out what worked and what didn’t. Discovering new ways of making your content management workflow more efficient shall help you significantly in creating even better content next time.

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