How Can Brands & Businesses Manage Multiple Social Media Accounts?

Are there times when you find it pretty exhausting to manage multiple social media accounts of your brand or business every day? Whether you are social media manager at a big firm or own a small business, you’ll always be exploring new ideas and ways to make the most out of your Social Media Marketing activities.

Without any doubt, it can be a draining process for social media managers and users to keep switching among different social media accounts. However, it is common for social media marketers to manage multiple social media accounts on different platforms or multiple accounts for different departments; for instance, one account could be for sales, and the other could be dedicated to customer service.

What deserves your due attention in this scenario is that managing multiple accounts on different social platforms could help you move towards the ultimate path of success. Remember, it is all about how well you consolidate your efforts to extract maximum benefits from such platforms. So, let us now make ourselves familiar with how you can enhance brand awareness, generate more leads, and boost your sales by managing multiple social media accounts efficiently.

1.Craft a Social Media Marketing Strategy

It can be tough to make your target audience stay on your business or brand if your team members are running multiple social media accounts. By crafting an effective social media marketing strategy focusing well on procedures, policies, trends, and a style guide, you can give your already existing and potential customers something useful to follow at all times. It doesn’t matter if every social media account of your brand or business has a different objective. All you need to have is a well-documented strategy in place, helping everyone stay in sync and not move away from your brand or business message.

2.Use a Social Media Management Tool

Without any doubt, it is both risky and time-consuming to manage multiple social media accounts via individual apps. By combining all the platforms that you use into one social media dashboard, you can save your time to a great extent. You can consider using a social media management tool that allows users to work efficiently on all their social media profiles from their laptops or desktop. It shall be physically easier for you to work using a keyboard and monitor in contrast to being hunched over a tiny mobile screen typing with your thumbs. Hootsuite is one such social media management tool that allows users to manage their Twitter, LinkedIn, Facebook, YouTube, Instagram, and Pinterest accounts in one place.

3.Create a Well-Defined Editorial Calendar

All social media platforms have a different set of demographics, and there exist different ways in which people like to use such platforms. It implies that every social media platform has its ideal posting times and frequency. Remember, the last thing you would want to do is spend a lot of time creating too much content for only one platform. Giving users what they want by not scaring them away is where editorial calendars come into action.

Editorial calendars help in providing the right direction and ensuring that you are in line with your overall social media marketing strategy. You can easily create an editorial calendar with the help of a social media management tool or by forwarding a simple document to your team members. Having an editorial calendar puts all the vital aspects in one place. It also helps immensely in identifying the gaps or missed opportunities in your social media posting schedule.

4.Monitor & Measure the Results of Your Social Media Accounts

It is exceedingly essential to monitor the results of your accounts on different social media platforms and measure them against the key social media metrics, such as engagement levels, reach, impressions, page likes, followers, and so on. In this scenario, you need to answer the following questions:

  • Are some social media accounts performing better than others?
  • What can you do for the social media accounts that are lagging?
  • Does every social media account of yours contribute to your brand or business in some way or the other?

For having adequate answers to all the questions mentioned above, you need to look at the social media platforms’ analytics. With the help of data-driven marketing, you can monitor and measure your results and understand what works well for your business. Accordingly, you can fine-tune your overall approach to social media to deliver optimum results.

5.Don’t Forget the Aspect of Engagement

Engagement plays a critical role in building and maintaining your social media following. Hence, it is imperative to take out time from your daily schedule and respond well to DMs, mentions, comments, and tags. Doing this shall put the ‘social’ in your social media accounts.

It becomes a lot quicker and more convenient when you can engage with your already existing and potential customers using one central dashboard (through some social media management tool) instead of platform-hopping (as described in the 2nd point). It shall ensure that you never miss out on the prime opportunities of engaging with your target audience.

You can also consider using social listening, i.e., tracking social media platforms for conversations and mentions related to your brand or business and analyzing them for insights to discover opportunities to act.