When we talk about Digital Marketing, your business website can undoubtedly be the most powerful tool at your disposal. It can indeed leave a long-lasting impression on your already existing and potential customers. Now, whether that impression is good or bad depends on quite a few factors. User Experience (UX) forms the essence of every product design, and that product could be a website or mobile app as well. UX should form an essential aspect of every product design; however, some UX designers have many misconceptions about it. In simple terms, a UX design refers to the process of improving the accessibility, usability, and efficiency of user interaction within a website or mobile app. Remember, if your UX design clicks well with your potential customers, your business and its offerings shall always prosper and grow.
In the present era, digital trends keep evolving rapidly, which can make you feel that your business website is pretty old and outdated. Although redesigning your business may be desirable at times, you may not always have the required resources and time to invest in such a colossal project. So, to help you overcome this challenge, we have listed some convenient ways in this article, using which you can enhance your business website’s UX.
1.Start with User Research
Before designing your website’s UX, you need to ask yourself one question, which is “Who is it for, and what exactly will it do?” That’s where you should begin the design of your user interface. It is imperative to know the type of people who will use your business website long before you sit to craft a strategy for it. However, it doesn’t imply that you need to spend an enormous amount on market research and analysis. In the first place, decide upon your target audience, which you can easily do by paying attention to the following aspects:
- The demographic features you are targeting – could be professionals, parents, students, women in the age bracket of 19 to 28, women and men over 50;
- The interests you are targeting – could be travelers, musicians, stage artists, food bloggers, gamers, fashion influencers, volunteers;
- The services, apps, or products your target audience is already using;
- Their reviews on different apps and social media platforms concerning the products and services they are utilizing; and
- The response of creators to such reviews and how your business can perform better
It is highly recommended for your UX design process to cover all the info presented in the points mentioned above.
For learning well about your potential customers and their preferences, you can make the most out of surveys, polling, statistics, and even Google. Please note that it is a lot more convenient to create valuable experiences that users want than to make users want the experiences that you have created.
2. Keep Your UX Design Simple
When it comes to any website, the term ‘simplicity’ specifically refers to removing all the unnecessary components in a design. You must keep in mind that your prime objective is to make every visitor coming to your website take a particular action. Your potential customers will go through the content on your business website to find what they are looking for in their search. In this scenario, you must note that if they are required to navigate a complicated maze on your website, they will give up in no time.
Simplicity is all about having a crystal clear layout, an average of two fonts, a two or three-color scheme, clickable and insightful graphics, and so on. It is also imperative to ensure that every page on your website has a well-defined objective. For instance, the checkout page should include everything that is required for the process of checking out. Furthermore, you should look forward to adding all the extra info to the bottom of the list, such as pieces of content like, “You may also like.”
3. Use Whitespace Generously
It falls under one of the most convenient and quickest ways of enhancing your website’s UX design. Even subtle amounts of whitespace on your website can make your design look way more polished and breathable.
The background color of your website’s design doesn’t have to be white always. It just needs to be the space between different elements of your website. All in all, whitespace adds elegance and simplicity to all pages of your website.
4. Reduce Your Page Loading Time
Your website’s page loading time deserves your due attention. The experts in the industry believe that if your website takes longer than three seconds to load, somewhere around 53% of the users would leave. Therefore, it becomes crucial to ensure that your users can accomplish their primary goals on your business website quickly and conveniently without having to wait for it to take forever to load. In this scenario, you need to note that the smoothness of popup animations, the waiting time, and the loading time could affect the perception of your website users.
5. Pay Attention to Your Website’s Content
A website’s UX design is not only about having well-structured layouts. It includes having compelling content as well. Hence, you should ensure working in a team and demanding high-quality material. It is imperative to have transparent contact with your users, for which you should use a language your users can understand well and stay user-oriented at all times. Additionally, using some light-hearted humor can also be suitable.
What significantly influences the experiences and perceptions of users is well-written content. It can also include captivating images and illustrations. Again, what goes without saying is that you should never follow the already existing norms blindly and research well about your target audience in the very first place. Remember, no user would ever get attracted to an interface that contains low-quality images or weird language.