It is nearly impossible for businesses to grow their customer base and sales without having a social media presence in the ongoing digital era. Without any second thoughts, brands and businesses need to be savvy on social media platforms. You may be having a business account on different social media platforms, but are you getting new followers every month interacting with your brand? If the answer is ‘no,’ you need to step up your social media game and take it to another level. Growing and improving your social media game across different platforms, including Facebook, Instagram, Twitter, Snapchat, and LinkedIn, is integral for your business to get in front of its target audience and make more sales. Remember, it doesn’t matter if you still haven’t optimized your social media presence because there’s time now as well, and the benefits would be any day worth your time and effort. Let us now discuss some tips and tactics for improving your social media presence.
1. Choose Your Ideal Social Media Platforms
Businesses need to be present on the social platforms that their target audience is using. Choosing your ideal social media platforms will mostly depend on the type of your business, its goals, and demographics. For instance, about 33% of the users on Instagram lie in the age group of 25 and 34. So if this age group is your ideal target audience, you should look forward to prioritizing Instagram. If you own a visual business, like an advertising agency or an interior designing firm, choosing Pinterest makes a lot of sense. However, in this case, keep in mind that you should never create a Pinterest account just because you think you need to. At all times and in all aspects, you should ensure that the platform’s visual component helps portray your business better. Lastly, when it comes to platforms like Facebook, Twitter, and LinkedIn, they are way too trending and popular, so it goes without saying that you should be present and active on them.
2. Set Your Goals and Objectives
Being active on social media platforms offers many benefits to your business, and there are undoubtedly many aspects that you can achieve with an active social media presence. The same includes providing good customer services, engaging your target audience, expanding your potential customers, generating leads, driving significant sales, increasing web traffic, gaining valuable insights and reviews, and so on. However, to accomplish any of these aspects, it is imperative to set your goals and objectives as you’ll require them for crafting an effective Social Media Marketing strategy.
3. Always Use the Right Tools
If you want to enhance your presence on social media platforms, you need to post often and at optimal times. Also, as per various reports and surveys conducted, brands and businesses should tweet about 15 times a day. However, as the owner of a brand or business, you won’t be having enough time every single day to keep logging in to all your social media accounts – and that’s why you need to use the right tools. You can make the most out of such tools to schedule your posts, which, in turn, shall help you stay active on social media and save your time. For instance, with Buffer, you can manage all your social media accounts in one place, schedule posts well in advance, post blogs or videos at preferred times when most users will see them, and evaluate how well your posts are doing.
4. Focus Well on Customer Service
Social media platforms have become the new hub for customer service. Nowadays, when customers face any issue, they don’t make a call or wait for hours for a company to respond to their emails; instead, they turn to social media to get help from brands. Moreover, 54% of the customers presently prefer social media platforms for customer care over calling and emails. Hence, while focusing on selling, businesses need to focus on helping their customers as well. Using social media platforms for customer service shall undoubtedly attract more users to your brand or business and make it convenient for them to resolve their issues. You can go ahead with creating a Facebook chatbot that would respond well to all queries in your absence. Remember, customers will be more willing to buy from you when they know that you’ll help them at all times.
5. Pay Due Attention to What’s Trending
One of the best ways to create an influential presence for your brand or business on social media lies in following popular trends. By doing the same, you can get your brand in front of many individuals who never knew about your business before and can even make your posts go viral.
If you wish to stay on top of trends, all you need to do is pay attention to what’s going on. For example, you can make yourself familiar with the trending hashtags on Twitter available on the left side of its homepage in the ‘Trends for you’ section. You can choose the hashtags relevant to your business and the ones that can help you get more views.