As promised in our last blog, we shall now be discussing some Conversion Rate Optimization (CRO) strategies, which you can test, evaluate, and implement at your business organization or company:
- Create Text-Based CTAs within Your Blog Posts
Although including CTAs in a blog post is considered a best practice, CTAs sometimes fail miserably in attracting visitors to take a desired course of action. You must be wondering the reason behind the same. The term ‘banner blindness’ is a real phenomenon and refers to people becoming accustomed to ignoring banner-like details or information on websites. The said lack of attentiveness and the fact that visitors don’t always go through all the content from top to bottom of a blog post imply that a different approach is needed. It is where text-based CTAs come in handy. A Digital Marketing expert ran a test with text-based CTAs in 10 blog posts to see if the same would convert more traffic into leads compared to the regular CTAs placed at the bottom of a web page. The results showed that the regular end-of-post banner CTAs contributed an average of only 06 percent of leads that the blog posts generated, and on the other hand, 93 percent of a blog post’s leads came from the anchor-text CTAs alone.
- Add Lead Flows to Your Blog Posts
A lead flow is another CRO element you can consider including in your website’s blog posts. Lead flows refer to high-converting pop-ups designed to attract user attention and offer them value. You can conveniently select from a pop-up box, drop-down banner, or slide-in box, as per your offer. When an expert in the industry experimented with a slide-in box on a blog post, it achieved a 192% higher click-through rate and 27% more submissions than a regular CTA placed at the bottom of a blog post.
- Perform Tests on Your Landing Pages
Landing pages undoubtedly form an essential part of a modern digital marketer’s toolkit and are integral to CRO. The reason is that a landing page is where website visitors become a lead or the existing leads engage more deeply with your business or brand. Running A/B tests on your landing pages to identify your best content and design features for your target audience members can help optimize your landing pages. For example, with A/B testing on your landing pages, you can quickly and conveniently test the different versions of your website content, form questions, images, offers, and web pages to determine what your potential customers and leads respond to the best.
- Provide Chat Tools on High-Converting Web Pages
Using live chat tool software to interact with your website visitors in real time and offer them guidance and support as and when required can do wonders. To increase conversions, you can consider adding messaging features to your website’s high-performing web pages, like your product or pricing web pages. Doing the same shall enable the leads to get the information and details they want in real-time. Moreover, you can make your chat and messaging bots action-based. For instance, if a visitor has spent more than a minute on a specific web page, you may want to automatically offer help and answer any questions or resolve any queries they may have.
- Optimize High-Performing Blogs
Publishing blogs open the door to a massive opportunity for conversions – even more so if you already have too many blog posts on your website. In fact, as per various reports and surveys, most of the monthly blog views and leads on a website come from posts published over a month ago.
To optimize your blog content, you need to identify the posts with the maximum levels of web traffic but minimum conversion rates. (Possible causes of this problem may be concerning your CTA, the content offer you are promoting, or Search Engine Optimization (SEO)).
Besides, you need to look at the blog posts with maximum conversion rates as well. The goal is to drive more qualified website traffic to such blog posts. To do the same, you can optimize the content for the Search Engine Results Page (SERP) or update it as required to ensure it remains relevant and fresh.