Pay-Per-Click, or what is widely referred to as PPC, is a type of advertising in which you pay only a small fee every time someone clicks on one of your ads. Rather than spending money on estimated impressions, you only need to pay for the traffic such ads generate. It makes PPC a brilliant option if you want total control of your business’ budget and performance.
Here are the top 7 benefits that PPC may provide to your company or organization:
- It is undoubtedly a cost-effective way of reaching out to potential customers – You can control your ad placements, targets, and budget with PPC advertising campaigns. If you consistently optimize your PPC campaigns, you shall quickly hit the sweet spot between funding and outcomes. You shall never require paying for ad impressions or feel the need to get in touch with some agency offering PPC advertising services. Remember, you only need to pay for clicks – so you will have total control over your spending.
- It delivers immediate results– Organic marketing efforts focus on making your content reach the top of the first page on Google. On the other hand, PPC advertising spots already exist and are readily available. So why not take advantage of them to get started?
It can take a while to achieve success in the organic search rankings. Organic growth is imperative to create a long-term brand or business value; however, there are times when we require immediate results, and that is where PPC can do wonders.
- It leads to a positive ROI – As already mentioned above, PPC means you are only charged when individuals click on your advertisements. Hence, it is safe enough to say that if an individual clicks on one of your advertisements, he is interested in your business or brand offerings. No clicks mean no budget spent. There aren’t other marketing methods operating in this manner. You are typically asked to put money upfront, and if you don’t achieve success, you will end up losing money. Such is not the case with PPC.
- It is not affected by algorithm modifications – Unlike Search Engine Optimization(SEO)and Content Marketing that are based on changes in search engine algorithms, PPC is reliable. As PPC algorithms rarely go through significant changes, you may quickly evaluate how your present campaigns are performing and how your future campaigns will perform based on historical data.
- It provides user data beneficial to your SEO strategy – Before going ahead with long-term SEO techniques, you can conveniently test your keyword approach with PPC. Due to privacy concerns, organic keywords are primarily hidden. On the other hand, paid search has no such limitations. It enables you to have a complete picture of your budget, how you have spent it, and how well your keywords have converted. Furthermore, PPC keyword data may be conveniently fed into SEO and used in already existing keyword optimization, headlines, and metadata. PPC also allows you to boost your website content without waiting for it to rank organically.
- It allows you to target specific clients – PPC makes it pretty simple to target specific client profiles at your fingertips based on metrics like region, age, interests, location, and so on. While testing PPC advertising campaigns, you can monitor the customers who are responding and the platforms they are using. By doing so, you can efficiently target different audiences on the platforms where they convert the best.
- Its user data shall benefit your overall social media marketing strategy– An integrated PPC advertising campaign across search engines and social media platforms, compared to solo PPC ads, can help lower acquisition costs while converting more clients. You shall undoubtedly obtain more cross-channel customer data and info, which can optimize your marketing if used strategically.
- It allows smart retargeting – If you combine PPC advertising with analytics, you can analyze how users interact or communicate with your campaign and retarget those who didn’t convert.
Consider a situation where you are running a PPC campaign for a new product. A user goes through your ad but doesn’t end up buying the said product. In such a case, you may retarget that specific user with display ads all over the internet to stay in front of his mind. Retargeting works as you know in your mind that the individual is already interested in your brand and its offerings. All he needs is some more time to decide. By keeping your product in front of the individual’s mind, you boost his chances of conversion.