Link building is one of the most productive strategies for remarkably improving the search engine visibility and ranking of a website. So, all those who still believe in false myths about the link building, it is time to revamp your link building strategy before your site witnessed a major downfall in SERP ranking.
Here’s an attempt to bust the link building myths:
MYTH 1: FASTER LINK BUILDING CAN GET YOU PENALIZED
Building link faster and creating more links never penalize the website, until and unless they are completely out of context. Although, creating spam links will award you a heavy Google penalty.
Link building is safe for websites, but do not target keywords in it as Google will not take the links with the same anchor text as natural links.
MYTH 2: INTERNAL LINKS ARE SUFFICIENT
Internal links occupy a key role in on-page SEO, but they alone are insufficient. The SEO Link Buildings links offer a bewitching user experience, improve navigation, and boost online ranking. But you need to build links somewhere else other than your website, to accelerate the referral traffic for the website.
MYTH 3: QUANTITY OF LINKS MATTERS MORE THAN QUALITY
Instead of focusing more on link quantity, focus on its link quality. Google uses the link sources to check the credibility and quality of the link. It is a false notion that every link is a good link, in reality only a high-quality link is an appropriate and valuable link for the website. Therefore, insert more high-quality links to appear in top search engine results. As 95 % of backlinks are from domain authority of 15, so if you also belong to these strata, then you might have a hard time for SEO ranking.
MYTH 4: LINKS ARE THE ONLY FACTOR FOR RANKING
Undoubtedly, the link is extremely instrumental in the success of the website. But they are not the sole reason for transcending your website from poor ranking to top-notch one. The content is immensely helpful in boosting the conversion rate and driving more visitors to the website. It is imperative to take into account that link building is only one factor out of 200 other search engine algorithms.
MYTH 5: DIRECTORY, BLOG, AND FORUM LINK CARRY NO VALUE
It is stupidity to assume the links from the directory, forum and blog comment are worthless. All these links matter a lot for enhancing the search engine optimization of a website. Although directory websites, blog comments, and forum links are infamous for being a black hat tactic for link building, they hold significant value for SEO:
- They boost web traffic.
- They drive more eyeballs towards the content.
MYTH 6: RECIPROCAL LINK BUILDING CAN PENALIZE
It is a complete myth that Google penalizes on reciprocal link building strategy. Reciprocal link building strategy is the process of linking to a website, which can link back to your site. In fact, Google does not have any problem from a reciprocal link building but do not build from several websites.
MYTH 7: WIKIPEDIA AND .EDU SITES HAVE ABNORMAL RANKING POWER
Wikipedia and .edu sites are seen as the holy grail for quality link building by many digital marketers. There are so many rumors that one single link from Wikipedia page will straight shoot your website to the top of search engine results. Neither Wikipedia nor or any .edu sites will solve SEO problems. These are ranked just like any other websites, so do not build big hope on these sites.
Key takes away from this myth are:
To get diversified links, use a different combination of SEO metrics to find out other authoritative websites, and try to build link these websites.
MYTH 8: GUEST POSTING IS ONLY FOR SEO SPAMMERS
If you are a digital marketer, then most probably you have heard that guest posting is dead or the dodgy ones use guest posting for SEO. But this is a complete myth. In reality, Guest Posting is extremely valuable tactics for building robust and powerful backlinks. But, the guest posting strategy should as per the below criteria:.
- The website should have a loyal and established client base.
- Do guest posting only on relevant websites.
- Do not pay for link building.
- Do not target websites which are part of a Private Blog Network (PBN).
If you are not adhering to the above criteria for guest posting, then do not expect to get skyrocketing ranking.
Therefore, use all the above strategies and or else get ready to climb a rugged mountain to get a no. one position in Google search result. Not everything you read or see is true and same goes with SEO too. So, keep all these points at the back of mind while planning the quality link building strategies.