The umbrella of SEO encompasses a lot of different parts, and at times many businesses ignore the various important aspects of the SEO, which are instrumental in strengthening the website.
Besides building links, there are so many other things to make the successful website, without blowing the budget wide open. Image optimization for SEO is one of the significant aspects of making the websites more assertive and competitive in the search engine results.
Follow below tips for the image optimization for SEO
1- Use high-quality and relevant images for the websites
Any image which is not relevant to the website content, or the one which is badly cropped, edited will make your website look unprofessional. So, you should also make sure that the image you are using is relevant, HD quality and is not infringing the copyright of anyone. However, there are many online resources where you can find free images.
2- Customization of the Filename
Before uploading an image on the website, do the proper customization of the file name. Try to transform the images which are related to the overall content of the website, and insert the few keywords in the image. For instance, if you are selling mobile, then the image could be named something as mobile.jpg.
However, there are many clients who never look at the filename, but it will give you a way to offer a little more information about your website. This will further help in boosting your website’s search engine ranking.
3- Use ALT tags
This is another part of the website which is mostly overlooked by the visitor, but the search engine does look at them.
You cannot offer ALT tags for each image you post on your website which will appear in place of that image, which is not easily downloaded by the User. The other objective of the page is to give information to search engine related what the page is all about. It is imperative to regularly update the ALT tags for the SEO image. And try to infuse the primary keywords and a little description of the page in your ALT tags.
4- Scale down the size of the image file:
It is vital to reduce the size of the large files to accelerate the page speed of the website. This means that you need to optimize the images for the mobile, as many users prefer using mobile for doing web browsing over other devices. All pages which take too much time to download often suffer high bounce rate due to the quick departure of the eager clients seeking instant solutions. There are many tools for SEO image optimization, like :
- Optimizilla
- ImageOptim
- io
- Compressnow
- JPEG Optimizer
5- Insert a brief caption with your image
Like URLs, captions are also crawled by search engines. Visitors using keywords associated with the caption will find the page listed in the search engine results. Any image with confusing or misleading captions will only drive the bounce rate rapidly higher and will send the bad signal to the search engine results that your content is not relevant to the user. Furthermore, captions make the website content more engaging and easier for visitors to read and understand. So, add a concise caption in your images.
Getting the top position is the search engine result is indeed a daunting task, but it is well worth the effort to reap the amazing returns in terms of organic traffic. Optimization of the image adds the extra spark to your website to outrank the rivals. So, follow these simple steps, and climb to the top to search engine ranking.