Without any second thoughts, building an app requires a lot of hard work, effort, a great deal of time, and money. Sadly and unfortunately, doing all this isn’t also enough. No matter how useful or engaging your app is, it won’t offer you any good if the users know nothing about it. If you are looking forward to making your app successful in today’s overpopulated app market, then you need to boost its visibility and drive downloads. You must put in sincere efforts to ensure that your app gets all the attention it deserves.
It is a matter of fact that yes – app stores are nowadays way too overcrowded. There are nearly about 5 million apps at present in the global app market fighting for the same set of customers. In this highly competitive scenario, App Store Optimization (ASO) is an integral part of your app’s Digital Marketing Strategy. It efficiently optimizes an app’s listing in Apple’s App Store and Google Play Store.
In general, the term App Store Optimization refers to the continuous process of enhancing an app’s discoverability and overall rankings. Within ASO, you also need to incorporate several other critical aspects like descriptive titles, suitable descriptions, relevant keywords, accurate category pricing, and high-quality screenshots, to name a few.
So, let us now go through a few beneficial ASO tricks and tips using which you can increase the chances of your app getting noticed and standing out in the crowd.
1. Understand your Target Audience
According to various App Marketing experts, 63% of all the apps are discovered via app store searches. It implies that the same is the most usual way of finding new apps. However, most importantly, it also signifies that the users are only searching for some specific apps. Therefore, it is imperative to begin your strategy by conducting thorough research on your target audience. You need to identify the needs and behavior of your potential customers for gathering insights that can help you significantly in preparing all the required app information. You need to find information like why the users would like to use your app, how they can discover your app, what language the users speak, and so on.
2. Use Relevant Keywords
Without any doubt, keywords play an integral role in all aspects of marketing. They hold immense potential for making your app discoverable within the app stores. You must make sure that you use only those keywords or phrases, which relate to your app in some way or the other and are trending. You can further consider using the keywords that are ranked pretty higher on the SERPs. Remember, the ultimate objective is to come up with a keyword set after performing adequate research and then use that keyword set to optimize your app store listing. When it comes to choosing the most relevant keywords, it is always highly advisable to use words instead of phrases, avoid conjunctions and prepositions, and use digits in place of spelling out numbers. You can then include the selected keywords in the title and description of your app to improve the rankings.
3. Choose the Right App Name
There’s undoubtedly a lot to say about the name that you choose for your app. It is indeed the first thing about your app that catches the attention of the target audience. An app’s name should always be crisp, concise, and engaging to become well-known among your potential customers. Don’t forget that by looking at only the name of an app, the potential customers get an idea of what exactly the app does. Therefore, engaging app names can boost a lot of conversions.
4. Write To-the-Point App Descriptions
App descriptions form an essential part of an app’s metadata. They have a limit of 4000 characters. Usually, the users find all information about an app and its features by going through the app’s description itself. Therefore, you must use natural flowing sentences for attracting and persuading your target audience in the best possible manner. Furthermore, you need to make sure that the app descriptions are always easy to understand and informative. In the app descriptions, you can cover different aspects like what all your app does, what problems it solves, how it makes a user’s life more convenient, and so on.
5. Come up with High-Quality Screenshots
Once a potential customer lands on the app page, you need to convince him or her to download the app. Screenshots, as a valid form of visual communication, help in demonstrating the overall functionality of your app while giving the users a preview of the app. Therefore, it is imperative to pay due attention to the finer details like the layout and size requirements for having appealing visuals in hand. Moreover, you should always look forward to including the screenshots that use bold captions, highlight the unique functionalities of the app, and show off the brand to a great extent.