It may be pretty easy to market and promote on social media platforms, be it enhancing a political campaign or selling your products. But, the real question is, “Are your campaigns and posts working on social media platforms?” Well, that is undoubtedly the tricky thing with Social Media Marketing. What may seem like an engaging and compelling social media post or campaign to you may not be appealing to your target audience.
Creating a successful social media post or campaign involves art in it. You need to pay attention to the content type, message to be conveyed, tone, and imagery. Additionally, you need to understand building marketing personas to catch the right people’s attention at the right time and on the right platform. So, let us now make ourselves familiar with a few tips and tactics for content optimization on social media platforms.
1. Create Short, Compelling Videos
Although viewers love watching mixed media content, videos time and again have proved to be their favorite. As per the Digital Marketing experts out there, brands and businesses using videos in their marketing strategies receive 66% more qualified leads yearly than those who don’t. A short and compelling video has a greater probability of being watched during a social media scan. Such videos take less time and don’t require a professional expert to create and post. Social media platforms, including Facebook, Twitter, Instagram, and TikTok, all have the live video feature. Instagram, in particular, offers a variety of video formats. Moreover, even after live videos are over, they still remain available on your social media handle for the viewers to watch.
All in all, we can say that using short and compelling videos is undoubtedly a brilliant way to engage your followers and monitor the metrics (including view count, engagement level, play rate, watch time, social media shares, clicks & click-through rates, and conversions) related to your video.
2. Evoke Emotion & Humor
Evoking emotions humanizes your brand or business, be it a touching video that pulls at the heartstrings or a funny meme. Doing the same is particularly crucial in the present era where customers seek out brands and businesses taking a stand on social issues and showing that they care about certain values.
Brands and businesses that connect with their followers on this deeper and emotional level, even with a GIF or meme, are more likely to see repeated likes, comments, and shares.
3. Respond Well to Social Media Comments
Well, it may sound like a simple strategy, but reaching out to your existing and potential customers in the comment section is a successful strategy. Many brands and businesses on social media platforms sit back and wait for the customers to come to them. Remember, such should never be the case. Social media platforms now serve as customer service channels, help communicate with prospects, and provide a solution to their queries.
Therefore, it is highly recommended to reach out, like, comment, and even share gripping pieces of content relevant to your business. Also, customers feel good when they see you interacting with them on a decent level.
4. Post Interactive Content
Kindly note that the more likes, comments, and shares your content on social media platforms has, the more favorable it appears to web crawler bots and social media crawler bots. Coming up with shareable content that invites users to interact and engage well encourages brand loyalty and improves ranking. A few examples of interactive content include live interviews, company Q&As, photo captioning contests, quizzes, polls, interactive maps, promotional strategies focusing on likes and shares, etc.
5. Stay on Top of Trends & Developments
Staying on top of the latest developments and ongoing trends in your field or industry helps engage your social media followers and impress them. Doing so portrays you as an authority in your industry and gives customers a real reason to keep looking at your profile from time to time. For instance, let’s say you operate a business in the fashion industry; your followers might then return to your profile to check the latest spring collection. They will keep visiting your profile to see more of what they read about in your posts.